Senior Organic Growth and Creator Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop Apartment List’s organic strategy, operational framework, priorities, and measurement criteria across all channels.

• Manage organic social media for Apartment List and Sunny on platforms such as Instagram and Facebook.

• Oversee App Store content and enhance external distribution of content beyond company-owned pages.

• Evaluate organic performance through metrics such as traffic, registrations, and leases.

• Utilize AI tools and workflows to efficiently create and adapt content.

• Design, implement, and manage a creator strategy program across Apartment List and Sunny.

• Leverage creator audiences and content to enhance paid social acquisition aimed at achieving ROAS targets.

• Collaborate with Paid Discovery on creator content that receives paid or whitelisted support.

• Supervise creator program spending, relationships, measurement, and experimentation.

• Shape the direction of renter-growth products and launch refined acquisition-focused product experiences.

• Oversee the organic content, distribution, and creator initiatives that support product adoption and retention.

• Expand city-level programs incrementally and manage organic product activation.

• Assess programs using matched holdouts.

• Manage Apartment List’s organic presence across platforms frequented by renters and AI engines.

• Engage with communities such as Reddit and promote authentic reviews through the creator network.

• Collaborate with Strategic Communications on product and research coverage.

• Balance reputation with performance objectives.

• Support SEO initiatives and lead AEO in conjunction with the AI & Search Visibility lead.

⛳️ Requirements

• 8+ years or equivalent experience in organic social, community, or content marketing.

• Proven experience in managing strategy and results across various channels, including social, community, app store, or site content.

• Background at a consumer or marketplace brand, evaluated on traffic or registrations rather than solely on engagement.

• Experience developing or managing a creator or influencer program, including overseeing relationships, briefs, and quality assurance.

• Proven track record of utilizing creator content to enhance paid social performance.

• Experience promoting the adoption of new products or features through marketing efforts.

• Collaborated closely with product or growth teams and refined experiences using performance data.

• Demonstrated experience in managing and enhancing a brand’s presence and reputation across multiple platforms, including communities and review sites.

• Proficient in using AI content and creative tools, including automation or agents for scaling production.

• Experience in measuring organic efforts against business outcomes using holdouts, matched tests, or similar methodologies.

• Collaborated with content or SEO teams to ensure social, community, and reputation work supports site content and search performance.

• Preferably, early experience with AEO or brands appearing in AI-generated responses.

• Experience in a two-sided marketplace or within a company targeting distinct B2C and B2B audiences is preferred.

• Preferably, experience establishing a brand’s presence on Reddit or similar communities.

• Experience in optimizing App Store listings is preferred.

🏝️ Benefits

• Competitive annual salary, pre-IPO stock options, and additional financial compensation (if applicable).

• Full coverage of medical, dental, and vision premiums for employees and their dependents.

• Unlimited flexible time off policy.

• 12 company-recognized holidays each year.

• Quarterly recharge days to promote work-life balance.

• A week-long holiday break.

• Home office reimbursement for furniture, supplies, internet, and cell phone costs (if applicable).

• Health and wellness reimbursement for gym memberships or other qualifying expenses.

• Generous parental and family leave policies.

• Fertility assistance benefits.

• Employer-sponsored stipends for family formation services.

• 401(k) retirement plan options.

• Access to mortgage rates up to 1% below retail lenders and complimentary 1:1 expert guidance.

• Regular team-building events, team off-sites, and bi-annual company meetups.

• Opportunities for mentorship and training.

• Career development initiatives available.

• Chance to engage in highly strategic projects.

• Encouragement to explore and adopt new technologies.