Technology Director, Martech

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategically guide MarTech-driven connected experiences for clients.

• Represent DEPT’s technical proficiencies to clients and key stakeholders.

• Build and sustain relationships with senior and executive leadership.

• Lead organizational change initiatives on the client side within large, matrixed organizations.

• Cultivate robust client relationships.

• Direct cross-practice and cross-craft technical initiatives that foster innovation and collaboration.

• Collaborate with Data & Analytics and Platforms teams to design and deliver MarTech architectures.

• Advance MarTech audits and reference architecture utilizing proprietary tools and AI.

• Lead teams in executing MarTech initiatives alongside cross-craft colleagues.

• Mentor Architects, Principals, and Analysts while aligning organizational and individual growth objectives.

• Assist in strategic resource planning and team expansion.

• Support pitches by developing proposals and scopes, leading pre-sales efforts, and showcasing DEPT’s MarTech expertise in the Americas.

• Oversee platform setup, configuration, and optimization.

• Manage customer journey automations, trigger-based campaigns, and advanced segmentation.

• Supervise data flows between CDPs and activation platforms, including identity resolution and real-time synchronization.

• Oversee API integrations, custom templates, tracking frameworks, and platform migrations.

• Manage troubleshooting, integration documentation, attribution models, A/B testing frameworks, and reporting dashboards.

• Conduct technical audits and health checks of MarTech implementations.

⛳️ Requirements

• Over 8 years of hands-on experience blending strategic consulting with practical implementation across client MarTech architectures.

• Experience in integrating Content and Commerce systems.

• Familiarity with Customer Data Platforms, such as Segment, Hightouch, mParticle, Tealium, and AEP.

• Proficiency with marketing automation platforms, including Salesforce Marketing Cloud, HubSpot, and Marketo.

• Experience with email/messaging platforms, such as Iterable, Braze, Klaviyo, Mailchimp, and Adobe Campaign.

• Knowledge of analytics platforms, including Google Analytics, Adobe Analytics, and Mixpanel.

• At least 4 years in client-facing business development roles.

• Extensive background in leading client-side organizational change for successful MarTech adoption.

• Strategic vision with the ability to advise client marketing leadership and translate business challenges into MarTech engagements.

• Proven leadership qualities in navigating complex, multi-workstream client environments across marketing strategy, data, analytics, engineering, and delivery.

• Demonstrated success in pre-sales and constructing technical proposals.

• Exceptional communication skills that balance high-level strategy with technical details.

• Must possess authorization to work in the U.S.

🏝️ Benefits

• Healthcare, Dental, and Vision coverage.

• 401k plan with matching contributions.

• Paid Time Off (PTO).

• Paid Company Holidays.

• Parental Leave.

• An inclusive and barrier-free recruitment and selection process.

• Reasonable accommodations throughout the recruitment process and employment.