Marketing Operations Associate

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Develop and perform quality assurance for email programs, nurturing campaigns, forms, and marketing initiatives in Marketo from start to finish.

• Take charge of Marketo administration, encompassing program architecture, smart campaigns, operational programs, templates, and forms.

• Uphold program templates, naming standards, and folder organization.

• Conduct list imports and audience creation, including segmentation and source tagging.

• Ensure database integrity through deduplication, normalization, suppression lists, consent management, and deliverability.

• Oversee and resolve Marketo-Salesforce synchronization issues and manage Salesforce campaign configurations.

• Implement and sustain lead scoring and lifecycle logic across both Marketo and Salesforce platforms.

• Generate performance reporting for campaigns and programs using Salesforce and Looker.

• Assist with attribution and Marketo Measure tasks.

• Manage the request queue based on agreed service level agreements while balancing competing priorities.

• Oversee work from initial brief to final send, identifying enhancements to the marketing technology stack.

⛳️ Requirements

• A minimum of 2 years in marketing operations with direct experience in Marketo ownership.

• Proficient understanding of Salesforce campaigns, lead and contact objects, and data movement between Marketo and Salesforce.

• Capability to independently determine how to construct and confidently deliver requests.

• Skills to identify and investigate inaccuracies in lists, reports, or synchronization processes.

• Utilizes AI to expedite builds, debug logic, compose documentation, and troubleshoot issues.

• Strong writing and documentation abilities.

• Marketo Certified Expert designation is a plus.

• Familiarity with Marketo Measure or a similar attribution platform is a plus.

• Experience with Looker or a comparable business intelligence tool is a plus.

• Background in supporting multiple business lines or audience segments is a plus.

• Experience in B2B SaaS, fintech, accounting software, or professional services is a plus.

🏝️ Benefits

• Equity.

• 401(k) plan.

• Health benefits.

• Competitive benefits package that includes additional wellness benefits.

• Flexible vacation and time-off policy.

• Observance of all federal holidays.

• Parental leave for both birthing and non-birthing parents – 100% pay for 12 weeks.

• Commitment to the development and happiness of employees.