Marketing Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of account scoring, research, and tiering within a target market comprising around a couple thousand vertical software firms.

• Develop and sustain AI research agents to evaluate fit, map buying committees, and estimate account value.

• Ingest both first-party and third-party signals to create an account prioritization model.

• Assess target-account coverage and pinpoint accounts that have not yet been engaged.

• Ensure HubSpot remains a clean and reliable system of record, including deduplication and management of account ownership.

• Oversee the go-to-market technology stack, which includes HubSpot, Clay, and Apollo.

• Establish campaign tracking methods to evaluate and enhance marketing efforts.

• Create reliable reports that are regularly utilized by leadership.

• Document systems and enhance them through ongoing iterations.

⛳️ Requirements

• A minimum of 3 years of practical experience in marketing operations, go-to-market operations, go-to-market engineering, or revenue operations within a B2B environment.

• Practical experience with building in a CRM, preferably HubSpot; experience with Salesforce is also beneficial.

• Familiarity with data orchestration and enrichment tools, ideally Clay.

• Experience with email sequencing tools, ideally Apollo.

• AI-savvy; proven experience in developing real workflows using AI tools.

• Proficient in a B2B account-based approach, encompassing funnel stages, account tiering, buying committees, intent signals, and relevant metrics.

• Strong systems-thinking capabilities to connect tools, data, and people into scalable systems.

• Excellent data fluency, including the ability to structure data and extract meaningful insights.

• Outcome-focused and proactive mindset.

• Able to work independently within a team that has minimal standing meetings.

• Experience in vertical software or fintech is advantageous, but not mandatory.

🏝️ Benefits

• Comprehensive health benefits package.

• Unlimited paid time off.

• Paid parental leave.

• Enjoyable and flexible working environment.

• Ongoing investment in personnel and culture.

• Company gatherings and industry events approximately four times a year.