Senior Director, Marketing Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the creative production, copywriting, design, and execution of campaigns for Acquisition, Engagement, Retention, Pricing, and Optimization initiatives.

• Manage campaign deployment across various channels, including email, onsite, app, push notifications, SMS, social media, paid advertising, direct mail, and emerging platforms.

• Act as the primary liaison between the Consumer team and the MarTech department on Salesforce Marketing Cloud, focusing on journey orchestration, personalization, automation, integrations, and strategic planning.

• Streamline workflows, eliminate outdated processes, and expedite the transition from concept to launch.

• Leverage AI and automation through dynamic content, reusable templates, modular creative assets, and scalable activation frameworks.

• Establish production standards, quality assurance processes, service levels, and performance metrics, and provide reporting against these benchmarks.

• Collaborate with Performance Marketing and Optimization & Pricing teams to translate business priorities into impactful campaigns and customer experiences.

• Drive change management as teams implement new tools, workflows, and methodologies.

• Develop, mentor, and expand a high-performing team responsible for achieving measurable business results.

⛳️ Requirements

• A minimum of 12 years in marketing operations or campaign production, including at least 5 years in leadership roles overseeing multidisciplinary teams across campaign execution, marketing technology, workflow and process optimization, trafficking, and creative production.

• Proven history of executing high-volume, multichannel campaigns for subscription services, media, e-commerce, or other direct-to-consumer businesses.

• Solid understanding of enterprise marketing automation platforms and the integration of journeys, audience data, and personalization.

• Practical experience in incorporating AI and automation into creative and production workflows, with quantifiable results.

• Background in establishing intake, workflow, quality assurance, and service level agreement processes using project management tools such as Jira or Asana.

• Demonstrated change leadership, including transitioning teams from legacy processes to modern tools.

• Strong decision-making skills under tight deadlines and comfort with being evaluated based on output and business outcomes.

• Bachelor’s degree or equivalent experience.

🏝️ Benefits

• Comprehensive healthcare coverage.

• Retirement savings plan with company matching.

• Flexible work hours and remote work options.

• Professional development and training opportunities.

• Generous paid time off policy.