Marketing Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead and enhance marketing automation systems, event integrations, conversational marketing channels, and scalable operational workflows.

• Propel the advancement of Twilio’s marketing and revenue operations infrastructure.

• Address intricate system integration challenges on a global scale.

• Utilize AI technologies to streamline workflows.

• Oversee Qualified live chat routing workflows, lead distribution rules, and UX improvements to optimize conversion rates.

• Evaluate business requirements and design as well as implement scalable automated workflows across CRM and marketing automation platforms.

• Manage comprehensive system integrations, including CVENT and BigMarker event and webinar platforms.

• Embed AI capabilities into the designs of marketing operations workflows.

• Identify and resolve issues related to systems, workflows, and data synchronization across the marketing technology stack.

• Collaborate with Marketing, Sales, and Technology teams to ensure that system architectures are aligned with go-to-market strategies.

⛳️ Requirements

• Bachelor’s degree in a relevant field.

• 5+ years of practical experience in Marketing Operations, Demand Generation, Revenue Operations, or a related area.

• 3+ years of demonstrated proficiency with CRM and marketing automation platforms like Marketo and Salesforce.

• Proven history of developing scalable programs and optimizing workflows in event/webinar platforms such as CVENT and BigMarker.

• Experience in integrating AI into scalable marketing operations workflow designs and optimizing core processes.

• Strong analytical and problem-solving abilities.

• Capacity to utilize campaign data for identifying issues.

• Excellent written and verbal communication skills across Marketing, Sales, and Technology teams.

• Experience in a high-paced environment.

• Must reside in an eligible U.S. location; hiring is not available in California, Connecticut, New Jersey, New York, Pennsylvania, or Washington despite the posting’s conflicting compensation-location notice.

• Desired: experience in a dynamic, remote-first global setting.

• Desired: familiarity with Customer Data Platforms such as Twilio Segment.

• Desired: experience with conversational marketing tools like Qualified or Drift.

• Desired: certifications in Marketo or Salesforce.

• Desired: enthusiasm for emerging technologies.

🏝️ Benefits

• Competitive pay.

• Generous time off.

• Ample parental and wellness leave.

• Healthcare insurance.

• Retirement savings program.

• 401(k) retirement account.

• Paid sick time.

• Paid personal time off.

• Paid parental leave.

• Potential eligibility for Twilio’s equity plan.

• Potential eligibility for the corporate bonus plan.

• Remote-first work.

• Occasional travel for project or team in-person meetings.

• Support for employee volunteering and donation initiatives.