Technical SEO Lead

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee technical SEO for higher education client accounts.

• Conduct technical audits that assess crawlability, indexation, site structure, internal linking, Core Web Vitals, structured data, redirects, and any broken links.

• Prioritize issues by their impact and effort, and advocate for your recommendations.

• Create developer-ready specifications and ensure follow-through until fixes are implemented and validated.

• Execute light WordPress implementations, encompassing titles, meta descriptions, plugin-level redirects, and schema markup.

• Monitor Google Search Console and GA4 for traffic declines, errors, and indexing issues.

• Take charge of technical readiness for AI search, focusing on crawler access, structured data, entity optimization, and content organization.

• Design and develop Claude-based tools, agents, and workflows for audits, prioritization, reporting, and quality assurance.

• Establish content production systems that generate nearly publish-ready drafts based on briefs, client guidelines, and optimization objectives.

• Transform team standards into reusable systems.

• Integrate Search Console, GA4, crawl exports, and Ahrefs/Semrush into cohesive workflows.

• Document systems, educate the team, assess impact, and phase out ineffective systems.

• Act as the team's go-to technical SEO expert.

• Participate in client calls to discuss complex technical topics while the SEO Lead facilitates the conversation.

• Assess emerging search technologies and suggest new tools, processes, and workflows.

⛳️ Requirements

• A minimum of 5 years in SEO, with at least 3 years dedicated to technical SEO.

• Preferably experience gained in an agency setting or managing multiple sites simultaneously.

• Proven history of identifying high-impact site issues, prioritizing them, and facilitating their resolution.

• Extensive hands-on experience with Google Search Console, GA4, Screaming Frog, and Ahrefs or Semrush.

• Strong working knowledge of WordPress, including themes, plugins, redirects, and schema markup.

• Advanced hands-on experience with Claude, particularly in creating agents and AI-driven workflows.

• Excellent written communication skills.

• Capability to take ownership of outcomes across various accounts independently.

• Familiarity with Claude API or other APIs, as well as basic scripting in Python or JavaScript.

• Experience with AI search visibility (AEO/GEO).

• Background in log file analysis, JavaScript SEO, or managing large-scale site migrations.

• Knowledge of tools like Grammarly, Asana, or similar platforms.

• Experience in higher education or enrollment marketing is a plus.

🏝️ Benefits

• Fully remote work environment.

• Compensation commensurate with experience; please share your target salary range.

• Hands-on experience in SEO, AEO, and GEO as AI search transforms how students discover schools.

• Direct impact on the agency's SEO services through the systems you develop and document.