Senior SEO Specialist

This is a fully remote position, open to applicants in Philippines, +3 more countries.

📋 Description

• Create and enhance landing pages for cities, states, service areas, and insurance.

• Formulate a scalable local SEO strategy as the company ventures into new markets.

• Manage Google Business Profiles, healthcare and autism directories, citations, reviews, and local search visibility.

• Monitor rankings and organic leads by market segment.

• Oversee technical SEO, including crawling, indexing, site architecture, schema, redirects, sitemaps, and page performance.

• Collaborate with engineering teams to resolve technical SEO challenges.

• Develop a content strategy focused on ABA therapy, insurance, diagnosis, and provider selection.

• Ensure content undergoes clinical review when necessary and aligns with E-E-A-T principles.

• Manage visibility across ChatGPT, Google AI search, Perplexity, and Gemini.

• Organize content in a way that allows search engines and LLMs to comprehend and reference it.

• Identify external websites and publications that address autism and ABA-related inquiries and establish a presence there.

• Acquire pertinent backlinks, directory placements, and expert mentions through link building and digital PR initiatives.

• Construct and sustain a growth dashboard utilizing Search Console, GA4, SEO tools, and AI search metrics.

• Provide regular reports to leadership on performance and investment priorities.

⛳️ Requirements

• Demonstrated success in increasing organic traffic and achieving business outcomes, preferably in healthcare, multi-location services, or local-service sectors.

• Strong technical SEO expertise, encompassing crawlability, indexation, schema, and site architecture.

• Extensive experience in local SEO, including managing Google Business Profiles, citations, and expanding into multiple markets.

• Background in building topic authority and content strategies within regulated or trust-sensitive fields.

• Proficient in using Google Search Console, GA4, and SEO tools such as Semrush or Ahrefs.

• Practical experience with AI search optimization (AEO and GEO), including structuring content for LLM citation and monitoring AI search visibility.

• Familiarity with link building and digital PR techniques.

• Conversion-focused mindset, prioritizing qualified leads and business results over mere traffic.

• Availability during U.S. business hours.

• Updated resume required.

• Portfolio link or case studies demonstrating measurable organic growth results.

• A 1–2 minute Loom video introducing yourself and outlining your SEO and AI search experience.

• Submission of both examples and a Loom video is necessary to proceed.

🏝️ Benefits

• Fully remote work environment.

• Paid Time Off in accordance with company policy.

• Holidays recognized as per company guidelines.

• Compensation provided in USD.

• Payment issued bi-monthly on the 15th and 30th.