Technical Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the go-to-market strategy for the product suite, encompassing positioning, messaging, competitive differentiation, and defining target segments.

• Collaborate with Product throughout the roadmap and development cycle, including sprint reviews, product utilization, and interactions with field teams and dealership visits.

• Develop launch enablement materials, such as positioning briefs, product requirement inputs, and collateral for sales and support.

• Ensure launch preparedness across Customer Success, Sales, and Product by monitoring certification and readiness against agreed timelines and escalating potential risks.

• Create a repeatable launch playbook with aligned stakeholders and established communication channels.

• Leverage AI tools, scripts, and automations to produce content, monitor readiness, and minimize repetitive tasks.

• Ensure adequate lead time between product ideation and launch.

• Work alongside Marketing, Product, Sales, Customer Success, engineering, and field teams to convert product development into market positioning and enablement.

⛳️ Requirements

• Minimum of 4 years of product marketing experience, preferably within an early-stage or high-growth company, demonstrating end-to-end launch ownership.

• Technical proficiency sufficient to read code, write scripts, call APIs, and utilize AI coding tools like Cursor, Claude Code, and Copilot.

• Proven ability to work collaboratively across product, sales, and marketing while executing strategy in the market.

• Strong writing skills focused on crafting positioning briefs, product requirement inputs, and competitive battlecards.

• Comfort in navigating ambiguity and creating structure within evolving processes.

• Nice to have: experience in marketing technical or AI products to both technical and business audiences.

• Nice to have: a background in solutions engineering, developer relations, or a technical/product role with go-to-market instincts.

• Nice to have: experience in establishing a launch or go-to-market process from the ground up.

• Nice to have: familiarity with the automotive industry, dealership operations, or vertical SaaS.

🏝️ Benefits

• Equity Package

• Health, dental, and vision benefits

• 401(k) plan

• Flexible PTO