Group Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and enhance Affirm’s portfolio narrative, merchant storytelling, messaging framework, and supporting evidence.

• Collaborate with the Brand and Marketing teams to implement the portfolio narrative across key merchant channels.

• Establish operational rhythms that align Product and go-to-market teams during planning, forecasting, launches, and strategic client initiatives.

• Work alongside Revenue Enablement to develop messaging, tools, training materials, and proof points for merchant engagements.

• Lead Affirm’s Client Advisory Board and broader merchant feedback networks.

• Convert insights from merchants, revenue, research, and performance into product priorities, go-to-market strategies, and opportunities for pilot or co-development.

• Spearhead high-priority, ambiguous projects such as partnerships for commerce and payments platforms or the launch of new markets.

• Exemplify Affirm’s values, cultivate cross-functional trust, encourage inclusive discussions, and mentor others.

⛳️ Requirements

• Over 12 years of experience in product marketing, product strategy, or a similar field.

• Extensive knowledge in B2B payments, fintech, commerce, or platform businesses.

• Proven history of establishing strategic direction and achieving measurable results for a significant product portfolio or business segment.

• Strong ability to tell compelling portfolio stories to senior leaders, merchants, and partners.

• Exceptional strategic thinking and business acumen.

• Capability to transform insights from merchants, consumers, markets, and performance into product priorities, business cases, and investment recommendations.

• Proficiency in influencing senior leaders, navigating trade-offs, and fostering alignment across Product, Revenue, Partnerships, Analytics, and Marketing teams.

• Robust self-service analytical skills.

• Comfort with SQL, dashboards, and AI-assisted analysis.

• High proficiency in AI with experience in utilizing it for synthesizing research, analyzing data, automating workflows, and developing reusable tools.

• Experience in creating reusable frameworks and operational mechanisms for segmentation, go-to-market strategies, launches, and performance measurement.

🏝️ Benefits

• Equity rewards.

• Monthly stipends for health, wellness, and technology expenses.

• 100% subsidized medical coverage for employees and their dependents.

• Dental and vision coverage for employees and their dependents.

• Flexible time off policy.

• Generous holiday schedule.

• Employee stock purchase plan (ESPP) that includes discounted Affirm stock.

• An inclusive interview process with accommodations available for candidates with disabilities.

• In-person onboarding experience for all new hires.