Product Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of a segment within the Lone Wolf portfolio from start to finish.

• Drive the development of positioning, product launches, pricing strategies, and essential sales materials.

• Ensure product messaging aligns with the overarching Lone Wolf narrative.

• Convert AI capabilities into tangible value for real estate professionals.

• Maintain awareness of competitive intelligence and integrate it into positioning strategies.

• Act as the internal subject matter expert for the product line and its target audience.

• Lead go-to-market launches, encompassing market segmentation through to sales readiness.

• Implement pilot programs to evaluate positioning and pricing strategies.

• Monitor launch effectiveness in relation to pipeline, adoption rates, and revenue generation.

• Provide recommendations on pricing and packaging within the portfolio framework.

• Collaborate with the Demand Generation team on pipeline and product adoption initiatives.

• Create sales enablement resources, including training materials, webinars, battle cards, objection-handling guides, and competitive positioning strategies.

• Work alongside Customer Success to develop resources for account expansion and retention.

• Partner with Demo Engineering to deliver technical demonstrations.

• Conduct customer interviews and perform win/loss analyses.

• Analyze market trends and product usage data to guide roadmap priorities.

• Own the creation of product marketing content such as one-pagers, pitch decks, web copy, and case studies.

• Direct content partners and collaborate with product management to translate the technical roadmap into market-friendly language.

⛳️ Requirements

• 4 to 7 years of experience in product marketing with full ownership of a product or product line.

• Familiarity with residential real estate, proptech, or related industries.

• Proven success in developing positioning and messaging that the sales team effectively utilizes in the field.

• Demonstrated history of leading successful product launches through cross-functional influence and alignment.

• Ability to leverage data and metrics to assess performance and guide business decisions.

• Daily proficiency in utilizing AI tools to enhance research and content creation.

• Exceptional writing skills that are both direct and impactful.

• Capability to work swiftly and achieve results with minimal guidance.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance packages.

• Flexible work hours and the option for remote work.

• Opportunities for professional development and career advancement.

• A supportive and inclusive company culture.