Associate Product Marketing Specialist

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Assist in the development and upkeep of product messaging, value propositions, and customer-facing materials.

• Effectively communicate product advantages and unique features throughout marketing and sales documentation.

• Design and refresh sales presentations, battlecards, datasheets, FAQs, and various sales enablement resources.

• Aid in training efforts for sales teams and other customer-facing personnel.

• Support product launches, updates, and enhancements.

• Coordinate launch activities among Product, Marketing, and Sales departments.

• Create launch communications and related materials.

• Assist with demand generation campaigns that promote MRI solutions.

• Generate content for blogs, webinars, email campaigns, case studies, and additional marketing initiatives.

• Monitor campaign performance and pinpoint opportunities for enhancement.

• Investigate market trends, customer issues, and competitive products.

• Manage competitive intelligence resources and market insights.

• Support customer events, webinars, user conferences, and other marketing efforts.

• Collaborate with internal stakeholders to execute product marketing projects.

• Develop a comprehensive understanding of MRI's products, clientele, and markets to contribute to revenue growth.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related discipline.

• Over 1 year of experience in Product Marketing, internships in Product Marketing, Marketing, Content Marketing, Demand Generation, or Digital Marketing within a B2B technology or SaaS environment.

• Familiarity with product launches, sales enablement, creation of customer-facing content, or go-to-market strategies.

• Exceptional written and verbal communication abilities.

• Strong organizational skills with keen attention to detail.

• Capability to juggle multiple projects and meet deadlines in a dynamic setting.

• Enthusiasm for enterprise software, technology products, and SaaS business models.

• Experience in crafting presentations, datasheets, case studies, email campaigns, or other B2B marketing content.

• Familiarity with CRM, marketing automation, or analytics tools is advantageous.

🏝️ Benefits

• An inclusive employer dedicated to diversity, equity, and inclusion.

• Access to employee resource groups.

• Customized resources designed to support each individual's full potential.

• A people-first, connected workplace culture.

• Some travel may be necessary.