Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take complete ownership of a segment within the Lone Wolf portfolio from inception to conclusion.

• Drive the positioning, product launches, pricing strategies, and essential sales content.

• Ensure the product narrative aligns seamlessly with the overarching Lone Wolf story.

• Convert AI capabilities into tangible benefits for real estate professionals.

• Maintain awareness of competitive intelligence and integrate it into product positioning.

• Act as the internal expert on the product line and its target audience.

• Lead go-to-market initiatives from market segmentation to sales readiness.

• Implement pilot programs to evaluate positioning and pricing strategies.

• Monitor the impact of launches in relation to pipeline, adoption, and revenue metrics.

• Propose strategic pricing and packaging options within the framework of the portfolio.

• Collaborate with Demand Generation on campaigns that drive pipeline growth and adoption.

• Create sales enablement materials, including training sessions, webinars, battle cards, objection-handling guides, and competitive positioning strategies.

• Work alongside Customer Success on resources aimed at account expansion and retention.

• Collaborate with Demo Engineering to facilitate technical demonstrations.

• Conduct interviews with customers and perform win/loss analyses.

• Analyze market trends and product usage data to guide roadmap priorities.

• Manage the creation of one-pagers, pitch decks, website copy, and case studies.

• Oversee content partners to maintain high standards of output.

• Partner with product management to translate technical roadmaps into market-friendly language.

⛳️ Requirements

• 4 to 7 years of experience in product marketing, with full ownership of a product or product line.

• Familiarity with residential real estate, proptech, or related industries.

• Proven ability to create positioning and messaging that the sales team effectively utilizes in the field.

• History of successfully leading launches through cross-functional collaboration and alignment.

• Demonstrated capability to leverage data and metrics to monitor performance and impact business decisions.

• Daily proficiency in using AI tools to enhance research and content development.

• Outstanding and straightforward writing skills.

• Ability to work efficiently and achieve results with minimal supervision.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and career advancement.

• Flexible work hours and remote working options.

• A collaborative and inclusive work environment.