Technical Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and manage the Federal positioning, value propositions, personas, and messaging for AppGate ZTNA, ensuring alignment with government Zero Trust mandates and frameworks.

• Collaborate with solutions engineering on RFPs, RFIs, RFQs, and sources-sought responses; contribute both technical and marketing content while maintaining a reusable response library.

• Align AppGate capabilities with government compliance and security controls, translating them into evaluation and justification content.

• Plan and execute product launches and campaigns, which include creating launch plans, sales playbooks, collateral, and cross-functional enablement strategies.

• Develop and refresh Federal sales enablement materials while training Federal sales, solutions engineering, and field marketing teams.

• Produce technical, customer-facing content tailored for government audiences, such as whitepapers, solution briefs, reference architectures, capability statements, one-pagers, website content, blog entries, and webinar materials.

• Support go-to-market strategies with channels and ecosystems, engaging with systems integrators, federal resellers, and contract vehicle holders.

• Conduct competitive analysis within the Federal market, providing actionable insights to product, sales, and demand teams.

• Collaborate with demand generation and customer reference programs for Federal campaigns, events, and thought leadership initiatives.

• Monitor policy, budget, mandate, agency Zero Trust developments, along with customer and analyst trends, to inform positioning and roadmap decisions.

⛳️ Requirements

• 4–7 years of experience in product marketing (or a combination of product marketing, technical marketing, solutions engineering, or product management experience), preferably in B2B enterprise security products.

• Direct experience in marketing or sales to Federal, DoD, and/or State & Local government is highly preferred.

• Practical knowledge of government RFP/RFI processes and experience in supporting proposal teams.

• Familiarity with government Zero Trust and cybersecurity frameworks, including DoD ZT Strategy, CISA ZTMM, NIST SP 800-207 and 800-53, CMMC, FedRAMP, and TIC 3.0.

• Strong technical understanding of networking, identity and access management, and cloud security, with the ability to communicate effectively with engineers, architects, and security leaders.

• Exceptional writing and storytelling abilities, capable of crafting clear, mission-oriented messaging and sales-facing content.

• Demonstrated success in launching products and providing sales teams with effective playbooks and resources.

• Experience in tracking content performance, win rates, and go-to-market metrics.

• U.S. citizenship is required.

• An active security clearance, or the capability to obtain and maintain one, is preferred.

• A Bachelor's degree in Marketing, Communications, Business, Computer Science, or a related field is preferred.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance plans.

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible working hours and a supportive work environment.