Technical Marketing Lead – Growth, Lifecycle, CRO

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the demand side of the funnel, managing everything from the website through to the lifecycle of digital products.

• Evaluate current lifecycle and CRM processes.

• Set up a dependable performance baseline.

• Implement fixes that will have the greatest revenue impact.

• Manage the conversion process from the initial site visit to booked calls, attended calls, deposits, and subscriptions.

• Compose emails and create automations, flows, and reminder sequences.

• Review dashboards and assess funnel performance.

• Identify and resolve friction points in landing pages, forms, and booking processes.

• Provide briefings for advertising campaigns.

• Collaborate closely with the VP of Growth Marketing and the leadership team.

• Experiment, learn, prioritize, and implement iterative enhancements.

• Assist more families in discovering Sage Haus and ensure the creation of clear, helpful, and personalized experiences.

⛳️ Requirements

• Proven experience in managing a complete demand funnel end to end.

• Proficient in building automations and flows independently.

• Familiarity with tools such as Make, Zapier, Flodesk, Klaviyo, or ActiveCampaign.

• Capability to write emails and create reminder sequences.

• Background in optimizing landing pages, forms, and booking processes.

• Skills in data analysis, explaining results, and adjusting plans as needed.

• Experience utilizing AI to increase efficiency, solve issues, and acquire new skills.

• Ability to prioritize tasks, test, learn, and execute swiftly.

• Comfort in integrating paid media, sales, content, and SEO strategies.

• Bonus: experience in a two-sided marketplace, subscription/app business, or household services sector.

• A resume and a brief cover letter are required.

🏝️ Benefits

• Fully remote work setting.

• Flexible working hours, ranging from 30 to 40 hours per week.

• Opportunity to start on a part-time basis and transition to full-time.

• Time to ramp up with an agreed-upon ramp-up timeline.

• Responsibility and collaboration within a supportive team environment.