Growth Developer, CRO, DTC Wellness Brand

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Create landing pages for paid traffic sourced from Meta, Google, and influencers, aligning with campaign objectives, creative assets, and target demographics.

• Develop and continuously improve mobile-first product detail pages incorporating variant logic, subscription upsells, bundles, reviews, and trust signals.

• Transform AI-generated HTML and Figma designs into reusable Liquid sections and blocks.

• Implement a structured conversion rate optimization (CRO) testing program that encompasses hypothesis formulation, development, testing, analysis, and iterative improvements.

• Conduct and analyze A/B tests utilizing Shoplift.

• Enhance cart and upsell processes within Rebuy.

• Measure and report on conversion rates, average order value (AOV), subscription rates, and revenue effects.

• Manage tracking using GTM, GA4, Meta Pixel and CAPI, Consent Mode, UTMs, and Elevar.

• Enhance Core Web Vitals and page load speed.

• Ensure the health of JSON-LD schema, canonical links, and sitemaps.

• Maintain a streamlined, fast Liquid theme while integrating StayAI, Klaviyo, Rebuy, quizzes, and additional features.

• Utilize AI development tools like Claude Code, Cursor, and v0 to accelerate project delivery and review code prior to launch.

• Create AI workflows for content generation and static ad creation.

• Collaborate directly with the Founder & CEO and Head of Growth.

• Independently manage the storefront, propose experiments, and critically assess ideas that may not yield high conversion rates.

⛳️ Requirements

• Practical experience in Shopify theme development using Liquid, HTML, CSS, and JavaScript, with a portfolio of personally built live pages.

• Demonstrated experience in CRO, including executing A/B tests and delivering comprehensive before-and-after results along with methodologies.

• Proficient in transforming designs into functional, tracked landing-page segments swiftly.

• Knowledge of tracking systems across GTM (both client-side and server-side), GA4, Meta CAPI, Consent Mode, and UTMs.

• Familiarity with subscription platforms such as Recharge, StayAI, or similar, along with experience in Klaviyo.

• Capability to utilize AI tools effectively and refine AI-generated code.

• Fluent in English at a C1 level or higher.

• Willingness to work independently without direct reports.

• Availability for full-time, exclusive employment; no side clients, freelance work, personal stores, or active side ventures.

• Residency in Brazil is required.

• Must have availability that overlaps with US business hours, from ET to PT.

• Preferred: experience in the health, wellness, or supplement direct-to-consumer (DTC) sectors.

• Preferred: ability to design layouts and wireframes in Figma.

• Preferred: experience with GSAP, Framer Motion, Rive, or Lottie.

• Preferred: background in producing AI-generated content and static ads at scale.

• Preferred: experience in technical SEO, particularly with schema.org and structured data for AI search optimization.

🏝️ Benefits

• Monthly stipend for health and wellness.

• Paid take-home work sample.

• Full-time, exclusive employment opportunity.

• Remote work possibility from Brazil.

• 40-hour workweek.

• Direct collaboration with the Founder & CEO and Head of Growth.