Senior Manager, Conversion Rate Optimization

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead National University’s strategy for conversion rate optimization and experimentation concerning its website and digital interactions.

• Take ownership of the CRO and experimentation roadmap, including opportunity identification, prioritization, sequencing, and the testing calendar.

• Establish, implement, and refine data-driven testing strategies aimed at enhancing user experience, engagement, conversion rates, and content relevance.

• Oversee the entire experimentation lifecycle, from hypothesis formulation to test design, implementation, quality assurance, launch, measurement, analysis, and production rollout.

• Design and execute A/B, multivariate, and multi-page experiments.

• Examine prospective student journeys to pinpoint friction points, abandonment issues, and conversion opportunities.

• Enhance information architecture, content presentation, navigation, page experience, calls-to-action, program discovery, and personalized user experiences.

• Collaborate with Marketing, Enrollment, Digital Analytics, IT, Accounts, Brand, and Product teams to improve personalization and journey operations.

• Investigate AI-assisted optimization, predictive insights, behavioral decision-making, and emerging digital experience technologies.

• Manage measurement practices, KPI frameworks, dashboards, CRO playbooks, meta-analyses, and reporting schedules.

• Present test results, KPI trends, roadmap updates, and strategic recommendations to the Chief Marketing Officer and senior leadership.

• Assess technologies, platforms, industry trends, competitor experiences, and customer expectations.

• Provide leadership through influence and expertise as an individual contributor.

⛳️ Requirements

• Bachelor’s degree in marketing, Business, Analytics, Statistics, Human-Computer Interaction, or a related field.

• Over 7 years of experience in conversion rate optimization and experimentation, website experience management, personalization, digital merchandising, or e-commerce.

• More than 2 years of experience in strategy, program ownership, or similar managerial responsibilities.

• Proficient in administering A/B testing and personalization platforms such as Adobe Target, VWO, or Optimizely.

• Experience with audience segmentation, behavioral targeting, geo-targeting, and journey-based experience targeting.

• Proven track record in developing CRO and experimentation roadmaps, KPI frameworks, prioritization frameworks, and executive reporting.

• Experience managing vendors, agency partners, and external development resources.

• A portfolio, case studies, or documented examples showcasing measurable conversion improvements.

• Expertise in hypothesis development, test design, statistical analysis, and result interpretation.

• Familiarity with Adobe Target, Optimizely, VWO, Adobe Analytics, GA4, and FullStory.

• Ability to analyze complex datasets using SQL, dashboards, and analytics tools.

• Understanding of customer data platforms, UX principles, customer journey mapping, WCAG, responsive design, content strategy, and technical experimentation considerations.

• Experience with AI-driven personalization, predictive modeling, and automated decision-making.

• Exceptional communication, storytelling, stakeholder management, and executive presentation skills.

• Ability to influence cross-functional teams without direct authority.

• Willingness to travel up to 10% of the time.

🏝️ Benefits

• Comprehensive well-being benefits for you and your family.

• Holistic employee benefits package.

• Benefits details available at benefits.nu.edu.