CRO Marketing Manager – Web

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership of a web conversion objective that aligns with the overall user acquisition strategy.

• Enhance conversion rates across blogs, promotional units, landing pages, account creation processes, checkout systems, pricing strategies, and paywalls.

• Manage and expand the experimentation program, which includes weekly testing of promotional-unit copy.

• Develop test plans, establish metrics and call conditions, and oversee the testing roadmap and tracker.

• Provide performance updates and test findings to marketing leadership.

• Publish quarterly web priorities and contribute to web reporting for executive and board meetings.

• Ideate, scope, and evaluate interactive web experiences, such as calculators, quizzes, and guided recommendations.

• Draft engineering specifications that detail logic, edge cases, handoff behaviors, and event instrumentation.

• Collaborate with the Guidance team to define clinical thresholds and logic, as well as source recommendations based on recognized pediatric guidelines.

• Identify monetization risks and advise against developments that compromise paid in-app mechanics.

• Maintain and enhance AI-driven testing systems while creating new systems with documented logic, state tracking, edge-case management, and human approval processes.

• Work alongside Business Analytics on web performance instrumentation and reporting.

• Specify and validate event instrumentation for new experiences and flag inappropriate metrics.

• Ensure Contentful content taxonomy is consistent with downstream reporting requirements.

• Establish and document web optimization and A/B testing standards.

• Lead web projects from inception to completion and act as the web scoping partner for commerce and partnership integrations.

• Advise on initiatives impacting web performance and represent web conversion in the weekly cross-functional User Acquisition meetings.

• Collaborate with Brand Editorial, Guidance, Engineering, Lifecycle Marketing, Partnerships, and User Acquisition teams.

⛳️ Requirements

• 5+ years of experience in conversion rate optimization, web growth, or experimentation.

• Proven track record of carrying a conversion, acquisition, or revenue target and showcasing before-and-after results.

• Practical experience in building, launching, and analyzing A/B and multivariate tests using a testing platform.

• Capability to define metrics, specify event instrumentation, detect misleading measurements, and handle structured data and APIs independently for routine tasks.

• Demonstrated ability to build effective systems utilizing AI tools, including managing failure scenarios and maintaining human-in-the-loop controls.

• Proficient in writing clear engineering specifications and engaging in technical scoping discussions.

• Ability to identify when content or tool outputs require clinical review and direct them to the appropriate experts.

• Strong writing skills focused on product positioning and placement.

🏝️ Benefits

• 6-month contract position at 40 hours per week, classified as a 1099 contractor.