CRO and Website Optimization Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take charge of the website and quiz-funnel experimentation strategy, prioritizing initiatives based on customer behavior, data insights, and potential impacts on conversion rates.

• Transform conversion opportunities into well-defined hypotheses, complete with success metrics and justifications for the significance of each test.

• Independently create, validate, and implement A/B tests utilizing Intelligems or similar experimentation platforms.

• Make front-end modifications on Shopify autonomously, including updates to landing pages, enhancements to merchandising, UX adjustments, and site improvements aimed at boosting conversions.

• Develop and refine landing pages independently instead of solely depending on designers or developers to carry out recommendations.

• Enhance quizzes and personalization funnels with tools like Digioh or similar solutions to elevate user engagement and facilitate progression through the purchasing journey.

• Optimize cart and upsell experiences utilizing Rebuy, Smart Cart, or comparable Shopify tools to enhance conversion rates.

• Leverage GA4 and platform-specific analytics to assess website behaviors, conversion metrics, event tracking, and the results of experiments.

• Interpret experiment outcomes into actionable next steps, including follow-up tests, rollouts, iterations, or adjustments in roadmap priorities.

• Address unfamiliar website and platform-related issues independently by utilizing documentation, support resources, AI tools, and structured problem-solving techniques.

⛳️ Requirements

• 3-6+ years of direct experience in CRO, e-commerce website enhancement, growth, or a closely related field, with consideration for candidates whose experience demonstrates equivalent expertise.

• Strong practical understanding of e-commerce conversion optimization, encompassing funnels, customer journeys, merchandising, UX, and essential conversion drivers.

• Practical experience with Shopify front-end development, enabling independent implementation and troubleshooting of website modifications.

• Demonstrated ownership of A/B testing processes from identifying opportunities and formulating hypotheses to executing, analyzing, and recommending subsequent actions.

• Direct experience with Intelligems or a similar experimentation platform, along with familiarity with GA4 and website conversion analytics.

• Capability to independently create landing pages and conversion experiences rather than merely producing briefs for designers or developers.

• Strong judgment, meticulous attention to detail, and the ability to adhere closely to detailed written or video instructions when handling sensitive website or company information.

• Experience with Digioh for quizzes, funnels, personalization, or comparable conversion experiences.

• Familiarity with Rebuy, Smart Cart, or analogous Shopify tools focused on upselling and cart optimization.

• Proven experience collaborating with DTC e-commerce brands.

• Background in optimizing subscription-based e-commerce operations.

• Previous experience in a role that combined strategic ownership of CRO with significant hands-on execution.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible working hours and remote work options.

• Opportunities for professional development and training.

• Collaborative and inclusive company culture.

• Health and wellness benefits.