Technical Marketing, Growth Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take ownership of paid performance across Google Ads and AdRoll, focusing on ICP terms and target accounts.

• Oversee and expand advertising expenditures totaling hundreds of thousands of dollars.

• Make data-driven decisions regarding incremental spending.

• Enhance technical SEO and optimize conversion rates.

• Determine which terms and accounts lead to MQL conversions.

• Conduct ongoing growth experiments.

• Develop and refine web pages, integrations, and automation using Claude Code.

• Monitor performance across all channels and create reports to inform spending decisions.

• Present outcomes to leadership teams.

• Manage Rootstock’s profiles on G2 and other similar review platforms.

• Enhance Rootstock's visibility and recommendations through AI tools.

• Contribute to the development of case studies, sales enablement materials, and persona-driven outbound email and LinkedIn campaigns.

• In the first 90 days: audit paid, SEO, and conversion performance; set up reporting; initiate experiments; reallocate budgets; and establish a measurable advertising program linked to MQLs.

⛳️ Requirements

• 3 to 5 years of experience in growth, digital, paid, or performance marketing within a startup or B2B software environment, or in an associate-level consulting capacity focusing on marketing strategy and execution.

• Direct responsibility for ad spend and paid budgets in platforms like Google Ads, AdRoll, or similar, with a strong accountability for results.

• A technical, innovative mindset with hands-on experience using Claude Code or comparable AI tools.

• Proficiency in automation, spreadsheets, SQL, or scripting languages.

• Knowledge of technical SEO practices, including keyword strategy and conversion optimization techniques.

• Strong analytical skills and ability to make data-driven spending decisions.

• A resourceful, high-ownership mentality with the capacity to manage multiple experiments simultaneously.

• Ability to communicate results effectively and exhibit executive presence.

• Candidates must possess authorization to work in the United States on a full-time basis.

• No visa sponsorship, extensions, or transfers are available.

• NICE TO HAVE: Experience in agency, consulting, or freelance roles managing paid budgets for multiple clients.

• NICE TO HAVE: Background as a founder or first marketing hire at a startup.

• NICE TO HAVE: Familiarity with ERP, supply chain, inventory, or manufacturing software.

• NICE TO HAVE: Experience with incrementality or A/B testing on paid channels.

• NICE TO HAVE: Experience with G2 or other product review platforms.

• NICE TO HAVE: Familiarity with Salesforce or HubSpot.

🏝️ Benefits

• Flexible time-off.

• 12 paid holidays.

• 10 sick days.

• Volunteer time off.

• Paid parental leave.

• Recurring cell/Internet stipend.

• 401(k) plan through Fidelity with 2% annual employer matching.

• Comprehensive healthcare plans including dental and vision coverage.

• Life, accident, and disability insurance.

• Tax-advantaged flexible spending and health savings accounts.

• Employee assistance program.

• Supplemental life and AD&D insurance.

• Legal plan.

• Pet insurance.

• Critical illness insurance.

• Accident and hospital indemnity insurance.

• Annual bonus.

• Long-term incentive plan (LTIP).