Head of Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of WorkHero's growth marketing strategy, budget, acquisition channels, conversion metrics, and overall measurement.

• Develop a repeatable system for attracting suitable HVAC contractors while maintaining sustainable acquisition costs.

• Manage the generation of a qualified pipeline and collaborate with founding Account Executives on conversion efforts.

• Leverage customer outcomes to refine targeting and messaging strategies.

• Enhance the existing acquisition funnel, boost conversion rates, nurture leads, and establish consistent measurement practices.

• Oversee freelance specialists in areas such as paid media, content creation, and creative development.

• Assess which growth capabilities should be developed internally and hire the future team accordingly.

• Transform customer interactions and sales-call insights into effective positioning, messaging, and marketing campaigns.

• Manage aspects of paid performance, including budget pacing, creative testing, conversion tracking, and HubSpot attribution.

• Optimize website and landing page conversions, lead nurturing, and re-engagement strategies.

• Develop a lifecycle marketing engine driven by content.

• Maintain reporting on the funnel, attribution, growth forecasts, and provide updates to leadership and the board.

• Create and manage automations for lead enrichment, qualification, routing, follow-up, and reporting through scripts, integrations, or agents.

• Identify and validate various acquisition channels, including outbound, search, and industry partnerships.

• Report directly to the co-founder and CEO, establishing growth priorities within the designated budget.

⛳️ Requirements

• Proven experience in building or scaling a repeatable acquisition process with a small team.

• Experience managing multiple growth channels and corresponding budgets.

• Capability to link channel outcomes to qualified pipeline generation, acquisition costs, and customer quality.

• Proficiency in independently developing or troubleshooting marketing workflows and integrations.

• Skilled in utilizing AI to create efficiencies and automate impactful tasks.

• Familiarity with tools such as Claude Code, Codex, or similar platforms.

• Ability to discern when to build, purchase, simplify, or overhaul processes.

• Demonstrated accountability for conversion enhancements, content-driven pipeline development, and data integrity.

• Competence in writing initial drafts of content independently.

• Experience in marketing to operators, small business owners, contractors, or field-service teams is advantageous but not essential.

• Must meet United States work authorization sponsorship requirements.

🏝️ Benefits

• Equity

• Base salary ranging from $160K–$200K