Director of Growth Marketing – Analytics

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of the member acquisition process from start to finish.

• Develop strategies for paid media, lifecycle initiatives, and innovative growth channels.

• Oversee performance marketing efforts across paid search, paid social, display advertising, traditional media, and programmatic channels.

• Optimize qualified member acquisition and return on investment (ROI).

• Implement A/B testing, enhance conversion rates, optimize landing pages, and segment audiences effectively.

• Collaborate with the Finance team on forecasts, investment strategies, and budget allocation models.

• Ensure alignment between demand generation and appointment availability, promoting sustainable care delivery growth.

• Work in partnership with Analytics to enhance data quality, attribution, and reporting.

• Develop measurement frameworks, dashboards, key performance indicators (KPIs), and operational rhythms.

• Transform insights into strategic recommendations for executive leadership.

• Manage marketing technology platforms and external agency partnerships related to acquisition, analytics, SEO, and performance marketing.

• Identify, assess, and expand new acquisition channels.

• Keep abreast of industry trends, competitive landscapes, and consumer behavior.

• Report directly to the Senior Vice President of Marketing & Growth.

⛳️ Requirements

• A minimum of 8 years' experience in growth marketing, performance marketing, digital marketing, or marketing analytics.

• Proven ability to manage multi-million-dollar budgets.

• A track record of enhancing ROI through data-informed decision-making.

• In-depth knowledge of performance marketing, digital acquisition, and growth strategy.

• Strong familiarity with Google Ads, Meta, SEO, web analytics, and marketing automation tools.

• Capability to interpret complex datasets while building attribution, forecasting, and reporting systems.

• Proven experience in optimizing conversion funnels through experimental approaches.

• Experience in managing marketing technology platforms and agency partnerships.

• Background in collaborating with analytics, product, and operations teams.

• A Bachelor's degree in Marketing, Business, Analytics, Economics, Statistics, or a related field is required.

• A Master's degree is preferred.

• Preferred alignment with Eastern Time Zone for collaboration with clinical and operational teams.

🏝️ Benefits

• Bonus opportunities.

• Comprehensive benefits package.

• Fully remote work environment.

• Up to 20% travel as business needs dictate.

• Direct access to the Senior Vice President of Marketing & Growth.

• Potential for personal growth as an individual contributor.