Technical Marketing, Growth

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take charge of paid performance across Google Ads and AdRoll aligned with ICP terms and targeted accounts.

• Increase paid advertising expenditure into the hundreds of thousands while making data-driven incremental spending choices.

• Lead efforts in technical SEO and conversion optimization.

• Determine which terms and accounts lead to MQLs and conduct ongoing experiments.

• Develop and refine web pages, integrations, and automation using Claude Code.

• Monitor channel performance and create reports to inform spending decisions.

• Present performance metrics to leadership.

• Oversee Rootstock’s visibility on G2 and similar review platforms, enhancing AI-tool discoverability.

• Aid in the development of case studies, sales support materials, and persona-targeted outbound email and LinkedIn campaigns.

• Evaluate paid, SEO, and conversion effectiveness within the first 30 days.

• Initiate experiments across Google Ads, AdRoll, and technical SEO by the 60-day mark.

• Create a scalable, quantifiable ad program with a clear link from expenditure to MQLs by day 90.

⛳️ Requirements

• 3 to 5 years of experience in growth, digital, paid, or performance marketing within a startup or B2B software environment, or in an associate-level consulting position focused on marketing strategy and execution.

• Direct management of ad spending and paid budgets in Google Ads, AdRoll, or similar platforms, with clear accountability for outcomes.

• Technical, builder-oriented mindset; experience with Claude Code or similar AI tools is advantageous.

• Proficient in automation, spreadsheets, SQL, or scripting.

• Hands-on experience in technical SEO, including keyword strategy and conversion optimization.

• Strong analytical skills and a data-driven approach to spending decisions.

• Capable of running multiple experiments and overseeing daily performance metrics.

• Ability to clearly communicate results to leadership.

• Candidates must be authorized to work in the United States on a full-time basis.

• Candidates needing current or future work visa sponsorship will not be considered.

• Experience with ERP, supply chain, inventory, or manufacturing software is a plus.

• Familiarity with G2 or other product review platforms is advantageous.

• Knowledge of Salesforce or HubSpot is a bonus.

🏝️ Benefits

• Annual bonus.

• Long-term incentive plan (LTIP).

• Flexible time-off.

• 12 paid holidays.

• 10 sick days.

• Volunteer time off.

• Paid parental leave.

• Recurring cell/Internet stipend.

• 401(k) via Fidelity with 2% employer annual matching.

• Comprehensive healthcare including dental and vision coverage.

• Life, accident, and disability insurance.

• Tax-advantaged flexible spending and health savings accounts.

• Employee assistance program.

• Supplemental life and AD&D insurance.

• Legal plan.

• Pet insurance.

• Critical illness, accident, and hospital indemnity coverage.