Technical Inside Sales Representative

This is a fully remote position, open to applicants in Canada.

📋 Description

• Identify, research, and engage potential prospects through outbound calls, emails, LinkedIn, and targeted marketing campaigns.

• Generate a pipeline and achieve weekly goals for conversations, qualified opportunities, and virtual demonstrations.

• Respond to leads generated by marketing efforts and convert them into active opportunities.

• Manage and expand a portfolio of mid-sized Value Accounts across North America.

• Build and nurture relationships with decision-makers in engineering, operations, and purchasing.

• Identify growth opportunities within existing accounts.

• Acquire a working knowledge of Apera’s AI vision products, robotic applications, and integration needs.

• Lead technical discovery sessions to assess application compatibility and technical feasibility.

• Conduct virtual product demonstrations and address initial technical inquiries.

• Prepare and oversee quotes and proposals.

• Deliver presentations to engineering, operations, and executive audiences.

• Manage objections, negotiate terms, follow up, and finalize deals.

• Collaborate with the Marketing team on segments, campaigns, webinars, trade shows, and events.

• Oversee lead definitions, handoffs, CRM follow-ups, customer insights, and pipeline reviews.

• Maintain an accurate pipeline and forecasts in CRM systems like HubSpot.

• Track customer engagement, deal progression, and opportunity health.

• Coordinate with engineering and applications teams for technical evaluations.

• Provide customer feedback to product development teams.

• Ensure a seamless post-sale transition to delivery and customer success.

⛳️ Requirements

• A minimum of 3 years of experience in technical inside sales or full-cycle B2B sales, preferably in robotics, industrial automation, machine vision, or advanced manufacturing.

• Strong technical aptitude with the capability to learn complex technical products and discuss them confidently with engineers and integrators.

• Outstanding verbal, written, and presentation abilities.

• Ability to distill complex technical concepts into customer value propositions and persuasive business cases.

• Proven success in proactive outbound prospecting and generating a self-sustained pipeline.

• Demonstrated history of meeting or surpassing sales goals.

• Experience collaborating closely with Marketing, including lead follow-up and campaign-driven sales techniques.

• Strong virtual selling abilities, encompassing live product demonstrations and consultative solution selling.

• Familiarity with quoting tools and CRM platforms such as HubSpot or Salesforce.

• Hands-on experience with robotic systems, industrial automation, PLCs, or AI-based machine vision is preferred.

• A degree or diploma in Engineering, Mechatronics, or a related technical field is highly preferred; a Business degree with relevant technical sales experience will also be considered.

🏝️ Benefits

• Stock options

• Comprehensive benefits

• Exposure to AI, vision, and advanced automation