Talent Brand and Partnership Lead

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Enhance the influence, visibility, and commercial success of Tonal’s on-air talent across various platforms.

• Create and implement strategies for each coach’s personal brand encompassing social media, community engagement, public relations, events, and brand partnerships.

• Act as the primary point of contact for Tonal with the external talent agency on a daily basis.

• Set up the agency’s operational rhythm, priorities, briefs, feedback mechanisms, approvals, reporting, and accountability measures.

• Ensure the agency comprehends each coach’s positioning, target audience, objectives, availability, and Tonal's priorities.

• Review opportunity pipelines to identify gaps, conflicts, risks, and issues with deliverables.

• Facilitate timely communication and decision-making among the agency, coaches, and internal teams.

• Evaluate agency performance, value, ROI, risks, and options for renewal or alternatives prior to the July renewal decision.

• Provide guidance to on-air talent regarding positioning, audience expansion, external visibility, commercial prospects, and brand choices.

• Formulate and implement individualized brand strategies and growth plans for each coach.

• Convert member insights, engagement metrics, and performance data into actionable talent development strategies.

• Collaborate with Brand Partnerships to identify coaches, shape ideas, and incorporate talent into pitches and proposals.

• Assess opportunities based on brand alignment, audience compatibility, conflicts, exclusivity, scope, timing, financial implications, usage, reputational risks, and strategic value.

• Oversee talent workstreams from contract execution and briefing to delivery, including scopes, approvals, timelines, content reviews, appearances, usage, and deliverables.

• Manage post-campaign reporting, insights, and case studies.

• Prepare and assist talent for events, appearances, photo shoots, interviews, and partner activations.

• Develop customized social media and personal branding strategies that encompass platforms, positioning, content themes, frequency, voice, growth, and significant moments for Tonal.

• Guide both organic and sponsored social media content, including briefs, concepts, reviews, approvals, and disclosures.

• Collaborate with Marketing and PR teams on campaigns, earned media, cultural moments, and brand narratives.

• Create scalable processes for managing the agency, reviewing opportunities, communicating with coaches, onboarding, approvals, and campaign execution.

⛳️ Requirements

• 5–7+ years of experience in talent management, talent marketing, brand partnerships, creator strategy, social strategy, or a similar field.

• Proven experience in directly managing or developing creators, coaches, influencers, athletes, instructors, or other on-camera talent.

• Hands-on experience in personal brand development, social media strategy, and talent-driven marketing initiatives.

• Experience overseeing external talent agencies or representatives through clear briefs, established operational rhythms, feedback, and accountability.

• Solid grasp of creator and talent brand development, brand partnerships, campaign execution, social platforms, audience growth, and performance analytics.

• Experience in assessing partnership opportunities and collaborating cross-functionally on negotiations, contracts, usage, exclusivity, approvals, deliverables, and performance measurement.

• Strong commercial acumen to balance revenue opportunities, brand compatibility, talent aspirations, audience trust, and reputational risks.

• Established connections within the creator ecosystem, including social-first videographers, photographers, editors, producers, and other creative collaborators.

• Exceptional communication, coaching, and relationship-building abilities.

• Highly organized and detail-oriented, able to manage multiple concurrent initiatives, campaigns, events, and workflows.

• A builder’s mindset with the ability to navigate ambiguity and enhance systems.

• Professional maturity, sound judgment, ownership, autonomy, and proactive execution.

• Willingness to attend occasional events, shoots, and appearances and to travel or work outside of standard working hours as needed.

• A passion for fitness, content creation, and supporting coaches in building sustainable brands and communities.

• Legal authorization to work in the US and/or Canada is required on the application form.

🏝️ Benefits

• Employee experience focused on diversity, inclusion, and belonging.

• Disability accommodations provided in accordance with Tonal’s Accessibility Policy and local laws.

• Opportunities for occasional travel/attendance at events, shoots, and appearances as part of the role.