SVP Sales, Marketing Solutions

This is a fully remote position, open to applicants in Texas.

📋 Description

• Design and implement the sales strategy for Marketing Solutions targeting both existing clients and potential prospects.

• Take ownership of revenue, bookings, pipeline management, client retention, and objectives for profitable growth.

• Convert enterprise priorities into actionable business plans, account coverage strategies, market segmentation, and measurable goals for the team.

• Monitor performance metrics and make adjustments to resources and priorities as needed.

• Drive growth within current Vericast partnerships and pursue acquisition of targeted prospects.

• Manage the processes of prospecting, opportunity qualification, account planning, consultative discovery, business case development, proposal crafting, negotiation, and closing deals.

• Build and nurture relationships with senior executives including CMOs, marketing leaders, retail and lending executives, digital leaders, and other economic decision-makers.

• Lead and cultivate the Principal Bank & Credit Union Marketing, Client Strategy leadership, and Director Client Growth teams.

• Define roles, set performance standards, create incentive structures, establish succession plans, and prioritize development initiatives.

• Attract and retain top talent while addressing any performance-related issues.

• Develop an operational model that integrates sales, strategy, product, analytics, marketing, enablement, operations, and delivery teams.

• Ensure that client insights and expertise in financial institutions inform outcome-driven solutions.

• Eliminate obstacles, clarify ownership, and coordinate resources to enhance win rates, client value, and the quality of execution.

• Maintain accurate sales forecasts and manage a well-structured pipeline.

• Establish key performance indicators and conduct operating reviews for activity levels, conversion rates, bookings, revenue, retention, profitability, and client outcomes.

• Analyze market conditions, competitive landscape, customer data, and performance insights to pinpoint risks and opportunities.

• Provide regular business updates to the SVP of Sales and other senior leadership members.

• Travel to client locations, industry events, and internal meetings as needed.

⛳️ Requirements

• A Bachelor's degree in Business, Marketing, Communications, or a related discipline (Required).

• Over 12 years of progressive experience in B2B sales, business development, account growth, or marketing solutions (Required).

• A minimum of 7 years in leadership roles involving sales, client strategy, consulting, or business development teams (Required).

• Proven track record of achieving or surpassing significant revenue and bookings targets.

• Experience in selling intricate marketing, media, martech, adtech, analytics, customer engagement, or agency solutions through consultative and multi-stakeholder sales processes.

• Background in developing new business while expanding and retaining strategic client portfolios.

• Exceptional skills in sales leadership, consultative selling, strategic account management, opportunity qualification, negotiation, and closing.

• Strong understanding of customer acquisition, retention, personalization, omnichannel campaign strategies, both digital and traditional media, audience targeting, analytics, measurement, attribution, and ROI.

• Capability to translate client business goals and data insights into unique solutions and compelling executive-level narratives.

• Ability to lead by influence and align cross-functional teams within a matrixed environment.

• Strong financial acumen, including skills in forecasting, pipeline analysis, revenue planning, profitability, and resource allocation.

• Executive presence along with excellent written, verbal, presentation, facilitation, and interpersonal communication skills.

• Proven capacity to recruit, coach, motivate, develop, and manage high-performing teams effectively.

• Ability to thrive in a fast-paced work environment.

• Experience in selling to banks, credit unions, or other financial services organizations, including an understanding of related regulatory and compliance issues (Preferred).

• Experience in a marketing agency, consulting firm, media organization, or marketing technology company (Preferred).

• Proficiency with CRM systems, sales enablement tools, conversation intelligence, analytics, content management systems, Microsoft 365, videoconferencing tools, and internal business systems.

• Willingness to travel approximately 40–60% of the time.

🏝️ Benefits

• Medical coverage.

• Dental coverage.

• Vision coverage.

• Generous PTO allowance.

• Life insurance.

• Employee assistance program.

• Pet insurance.

• Flexible workplace options.

• Sales incentive/commission program.

• Accommodation support for applicants with disabilities.