SVP, Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the strategy and market leadership for CrowdStrike's platform.

• Enhance the organization's standing across various cybersecurity sectors and boost growth through unique market narratives.

• Take ownership of the global product marketing strategy for the Falcon platform, its products, and services.

• Direct positioning, messaging, go-to-market strategies, analyst relations, technical marketing, pricing, packaging, and field enablement.

• Guide initiatives and campaigns for market awareness and demand.

• Act as a strategic liaison among Product, Engineering, Sales, Marketing, Customer Success, executive leadership, customers, partners, analysts, and investors.

• Influence the development of emerging categories, pinpoint growth opportunities, and assist in defining CrowdStrike's future leadership areas.

• Manage a global team of over 50 product marketers, technical marketers, and analyst relations specialists.

• Shape the strategy for the Falcon platform, portfolio positioning, strategic messaging, and market narrative.

• Create and implement global go-to-market strategies aimed at adoption, expansion, and revenue enhancement.

• Collaborate with cross-functional teams on product launches, campaigns, enablement, customer communications, and demand generation.

• Spearhead AI transformation within Product Marketing workflows, both externally and internally.

• Integrate AI into research, positioning, messaging, content creation, enablement, and operational workflows.

• Oversee global analyst relations and executive connections with Gartner, Forrester, IDC, and other industry organizations.

• Develop customer narratives, thought leadership, executive content, and technical resources.

• Represent CrowdStrike in engagements with customers, partners, analysts, and at industry events.

• Lead, mentor, and cultivate global product marketing, technical marketing, and analyst relations teams.

• Assemble a high-performing leadership team and establish scalable operating mechanisms.

• Provide insights to the CMO and senior leadership on market trends, customer demands, platform strategy, AI transformation, and growth.

• Represent Product Marketing in executive planning, quarterly business reviews, acquisitions, long-term planning, and transformation initiatives.

⛳️ Requirements

• Over 15 years of executive leadership experience in Product Marketing, Product Management, or Go-to-Market leadership within enterprise cybersecurity or AI Security software.

• Profound expertise in cybersecurity and AI Security, including endpoint security, cloud security, identity security, SIEM, exposure management, data protection, SaaS security, and AI security.

• Preferred background includes deep cybersecurity expertise paired with recent leadership experience in an AI Security company.

• Proven record of success in leading Product Marketing for an enterprise platform covering multiple markets, buyer personas, and geographic regions.

• Established capability to shape market categories, influence industry perceptions, develop distinctive platform positioning, and drive measurable business growth.

• Intellectual curiosity and leadership skills to promote AI adoption and the reimagining of work through AI-driven processes.

• Experience collaborating with executive leadership to influence product strategy, corporate messaging, commercial priorities, and long-term business planning.

• Exceptional executive presence with the capability to influence boards, analysts, investors, customers, partners, media, and internal leadership.

• Strong commercial and operational acumen, encompassing pricing and packaging, analyst relations, competitive strategy, product launches, and global go-to-market execution.

• Excellent communication and storytelling abilities to distill highly technical innovations into compelling business value for both executive and technical audiences.

• Leadership style that merges high expectations with empowerment, fostering exceptional teams while encouraging accountability, innovation, collaboration, and operational excellence.

• A genuine passion for cybersecurity, AI, and CrowdStrike's mission.

🏝️ Benefits

• Competitive compensation and equity awards as a market leader.

• Comprehensive wellness programs for both physical and mental health.

• Generous vacation and holiday allowances for recharging.

• Paid parental and adoption leave.

• Professional development opportunities available to all employees, regardless of level or role.

• Employee Networks, local community groups, and volunteer opportunities to foster connections.

• A vibrant office culture featuring world-class amenities.

• Recognized as a Great Place to Work Certified™ globally.

• Variable/incentive compensation.

• Equity.

• Comprehensive benefits.