SVP, Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop the comprehensive marketing strategy for Tidal, ensuring alignment with the firm's growth goals and client requirements.

• Oversee the complete marketing function, which includes brand management, content creation, digital presence, events, public relations, communications, design, research, search engine optimization, and industry partnerships.

• Act as both a strategist and player-coach, providing direction while assisting the team in executing initiatives.

• Cultivate, mentor, and enhance the capabilities of the marketing team.

• Define and uphold Tidal's brand vision, positioning, and narrative.

• Establish first-choice recognition for Tidal within the ETF ecosystem.

• Position Tidal as a credible and authoritative voice in the realm of white-label ETFs.

• Ensure all brand interactions reinforce Tidal's authority, credibility, and uniqueness.

• Oversee marketing efforts for issuer clients, which include ETF websites, promotional materials, launch campaigns, and ongoing communications.

• Create a scalable and repeatable model for client marketing delivery.

• Collaborate with clients to enhance ETF visibility, attract assets, and stand out in the market.

• Enhance marketing processes, standards, workflows, quality controls, and operational rhythms.

• Implement modern marketing practices, tools, and measurement techniques.

• Establish metrics for Tidal and client marketing to monitor demand generation, client growth, and marketing return on investment.

• Report on marketing performance and contribute insights into pipeline and growth during commercial reviews.

• Collaborate with business development, product, strategy, and executive leadership teams.

• Drive demand-generation initiatives and ensure a smooth transition of qualified interests into the business development pipeline.

⛳️ Requirements

• 10–15+ years of experience in building and scaling B2B marketing in competitive, high-value markets.

• Direct experience in ETFs, asset management, or financial services is highly preferred.

• Proven experience leading a complete marketing function, covering brand, content, digital, events, and communications.

• History of establishing processes, structure, and operational discipline within a marketing team.

• A confident and inspiring leader who can develop talent and motivate a team.

• Extensive expertise in B2B marketing.

• Ability to create distinction, trust, and relevance in complex or regulated industries.

• Comfortable with both setting strategy and engaging in hands-on execution.

• A commercial, creative, and strategic thinker who executes with discipline.

• Maintains high standards for quality, clarity, and impact.

🏝️ Benefits

• Comprehensive benefits package.

• Opportunities for professional growth and development.

• Dynamic and inclusive work environment.