Managing Director – Global Web Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Create exceptional web platforms and user experiences tailored for a global audience, accommodating localized language, regulatory, and cultural requirements.

• Oversee web marketers, agencies, and external resources for redesign projects, platform enhancements, and ongoing maintenance.

• Formulate a long-term roadmap for platform stability and optimization, emphasizing accessibility, performance, and conversion efficiency.

• Design the comprehensive web content framework and governance structure.

• Lead the team dedicated to ensuring cohesive and integrated user experiences across various websites.

• Manage and nurture the web marketing team, encompassing hiring, training, workload distribution, performance assessments, goal setting, and professional growth.

• Collaborate with senior leadership to craft a multiyear global web strategy.

• Supervise enterprise-level web governance, policies, global content strategy, website requests, and the entire website lifecycle.

• Identify the necessary tools, assets, and budgets for maintaining web properties.

• Assess, report on, and enhance website effectiveness using metrics related to conversion, usability, performance, and mission clarity.

• Ensure that website measurement and reporting align with fundraising, advocacy, mission success, and brand consistency.

• Verify that content adheres to internal brand style guidelines and best practices.

• Evaluate and integrate emerging technologies, such as AI-driven discovery and search advancements.

• Offer strategic web marketing insights and engage in organization-wide initiatives.

• Keep abreast of trends in web platforms, digital governance, and nonprofit digital strategies.

⛳️ Requirements

• A Bachelor's degree in English, Communications, Marketing, or a related field, or equivalent professional experience is required.

• A minimum of 10 years of marketing experience, specifically focused on web platforms, is required.

• At least 5 years of management experience is mandatory.

• Proven experience executing online content strategies that emphasize clarity, authority, and conversion effectiveness, rather than just traffic growth.

• Demonstrated understanding of AI, including how AI-driven systems influence content discovery, attribution, accuracy, and trust.

• Experience supporting nonprofit organizations is highly desired.

• Experience collaborating with online advocacy and fundraising teams to foster conversion and build trust is essential.

• Familiarity with content management systems, online conversion tools, web analytics tools, and project management systems is required.

• Experience with Engaging Networks and Drupal is a plus.

• Proficiency in Google Analytics and Google Search Console is necessary.

• Experience with SEO tools like SEMrush, Ahrefs, Moz, MajesticSEO, or BrightEdge is preferred.

• Capability to lead skilled web professionals and establish a strategic vision prioritizing trust, reliability, and conversion readiness.

• Strong problem-solving abilities are essential.

• A solid understanding of basic HTML is required.

• Knowledge of staff management practices and the ability to set accountability and expectations is necessary.

• Excellent organizational, planning, and time management skills are critical.

• Critical thinking and analytical capabilities are essential.

• Outstanding written and verbal communication skills are required.

• Creativity, initiative, and self-motivation are key attributes.

• Ability to work autonomously and delegate effectively is essential.

• Skill in building and sustaining cross-organizational relationships is important.

• Attention to detail and a commitment to delivering high-quality outcomes are vital.

• A genuine interest in and familiarity with animal protection issues is strongly desired.

• Must be able to work Eastern Time hours while being flexible for other time zones and occasionally working outside standard business hours.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance.

• Generous paid time off and flexible working hours.

• Opportunities for professional development and continuous learning.

• Supportive and mission-driven work environment.