Senior Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and secure executive alignment for the marketing strategy in Canada.

• Implement the marketing strategy as the sole Directly Responsible Individual (DRI) collaborating with cross-functional teams and agencies.

• Manage brand partnerships and agency relations within Canada.

• Support current partnerships while identifying new opportunities for growth.

• Deliver insights on consumers, categories, and competitors to drive brand and business growth in Canada.

• Oversee the Canadian influencer program and collaborate with media and agency teams to produce localized content.

• Ensure that campaigns and content targeted at Canadian consumers are accurate, culturally pertinent, and aligned with the brand.

• Leverage localization expertise across both owned and paid content channels.

• Accurately track the monthly marketing budget for Canada in a timely manner.

• Report directly to the Director of Consumer Growth & Partnerships Marketing.

⛳️ Requirements

• Over 10 years of progressive experience in brand marketing and integrated campaign marketing.

• Ideally, experience within a US-based consumer technology firm that recognizes Canada as a distinct market.

• Proven ability to craft marketing strategies and transform business objectives into compelling brand narratives and impactful campaigns.

• Extensive knowledge of brand and campaign marketing mechanics, including strategic and creative briefs, partnerships with channels and agencies, execution, and performance measurement.

• Excellent written and verbal communication abilities.

• Confident in presenting and defending strategies to VP and C-suite stakeholders.

• Profound understanding of Canadian culture and market nuances, including regional variations, along with experience engaging consumers in Quebec.

• Capability to build consensus and lead diverse cross-functional teams.

• Bachelor's Degree or equivalent practical experience is required.

• Familiarity with Québécois culture and bilingual proficiency in English and French are preferred.

🏝️ Benefits

• Flexible work location: choose between home, office, or your favorite coffee shop.

• Regular in-person events to foster team engagement.

• Equity grant for new hires.

• Annual refresh of equity grants.

• Competitive compensation and benefits package.