Senior Direct Response Marketer

This is a fully remote position, open to applicants in United Kingdom, +2 more countries.

📋 Description

• Perform market research and generate new ideas.

• Craft copy for advertisements, video sales letters (VSLs), funnel pages, and emails.

• Take ownership of the messaging across the company's marketing materials.

• Create a high volume of ad concepts and variations tailored for various customer profiles, mechanisms, testimonials, and levels of awareness.

• Formulate hypotheses, identify target avatars, and provide reasoning for each ad concept.

• Oversee video editors, supplying creative briefs, shot lists, scripts, and quality direction.

• Review and approve final video edits, ensuring proper pacing, hooks, captions, visuals, music, formats, and message accuracy.

• Prepare briefs for spokespersons and source, script, and brief testimonial advertisements.

• Write VSLs, opt-in pages, sales pages, TSLs, retargeting copy, conversion rate optimization (CRO) test copy, webinars, and case studies.

• Dispatch daily email broadcasts aimed at scheduling sales calls.

• Develop nurture, post-opt-in, show-up, and release sequences.

• Manage email revenue and deliverability, providing weekly reports on broadcast revenue, autoresponder revenue, and call-booking emails.

• Review sales calls, email responses, competitor ads, and VSLs; maintain resources for objections, customer language, and swipe files.

• Analyze cost per call and return on ad spend (ROAS) by concept to determine what to iterate.

• Track ads as either new or iterative, marking wins or losses post-review.

• Draft compliant copy and identify risky claims prior to review.

• Utilize AI for research, structuring, and self-review while ensuring the originality of the copy.

• Report to the Head of Paid Marketing and collaborate closely with the founder.

• Continuously enhance qualified-call acquisition costs, VSL performance, email revenue, funnel messaging, and creative production over time.

⛳️ Requirements

• Exceptional written and spoken English at a native or near-native proficiency level.

• Experience working within a company or offer generating over $500,000 monthly in revenue.

• Proven track record of personally writing copy that has generated at least $1 million in revenue, with verifiable figures and references.

• In the last 18 months, authored direct-response ads, long-form sales copy, and email for a high-ticket offer sold via booked sales calls, showing demonstrable results.

• Personally written at least one VSL, webinar script, or long-form sales letter serving as the primary sales asset for a scaled offer.

• Experienced in producing Meta ad copy at high volume and tracking successful concepts.

• Possess expert knowledge in email marketing, including daily broadcasts, sequences, deliverability, and revenue attribution.

• Directed video editors or designers from the initial brief to the final creative output.

• Conducted voice-of-customer research through reviews of sales calls, customer interviews, or reply mining.

• Worked in a compliance-sensitive environment where ad copy could lead to account restrictions.

• Availability of at least 3 hours per day overlapping with European working hours.

• Able to commit to full-time work without taking on other clients, retainers, agencies, or freelance projects.

• A background in understanding couples' experiences during a marriage crisis is a plus.

• Experience in relationship coaching, personal development, or a related niche is advantageous.

• Familiarity with ActiveCampaign, GoHighLevel, ClickFunnels, or Hyros is beneficial.

• Experience with testimonial and case study advertisements is a plus.

• Previous experience managing or mentoring writers or editors is a plus.

• Experience running a business or building something within a business is beneficial.

🏝️ Benefits

• Fully remote position; work from any location where you are most productive.

• Flexible working hours with at least 3 hours of daily overlap with European working hours.

• Direct access to the founder and the Head of Paid Marketing.

• Genuine influence on the marketing direction.

• Ownership and significant impact on a marketing turnaround.

• Continuous training, resources, and development opportunities.