Marketing Manager

This is a fully remote position, open to applicants in Idaho, +4 more states.

📋 Description

• Oversee the creation and implementation of marketing strategies for Evergreen's utility clients.

• Foster relationships with both internal and external clients while offering strategic marketing advice.

• Design client-specific marketing strategies that align with program objectives and desired results.

• Develop annual marketing plans and budgets tailored for clients.

• Collaborate with copywriters, designers, web developers, and members of the marketing team on various campaigns.

• Create project briefs detailing goals, objectives, target audiences, deliverables, and necessary supporting information.

• Coordinate technical and background content with program teams.

• Evaluate creative projects to ensure they meet client needs and adhere to brand standards, while managing reviews.

• Oversee and report on contracted marketing budgets.

• Strategize and optimize campaigns across email, web, paid search, digital advertising, and social media platforms.

• Utilize customer, CRM, and web data to segment audiences, outline customer journeys, and recognize engagement trends.

• Set KPIs and assess attribution, conversion rates, and ROI through analytics and automation platforms.

• Convert campaign and audience data into actionable recommendations to enhance marketing efficiency.

• Manage projects, timelines, and deliverables using project management software.

• Build knowledge in the energy-efficiency sector and provide consulting support to program teams.

• Carry out additional duties and special projects as assigned.

⛳️ Requirements

• Strong client service skills, strategic thinking abilities, and the capacity to build positive working relationships.

• Dependability, meticulous attention to detail, responsiveness, and effective, timely communication.

• Strategic mindset with the capability to translate client and program objectives into actionable marketing recommendations.

• Ability to collaborate effectively while independently managing priorities, decisions, and follow-through.

• Flexibility to adjust to varying workloads, client demands, and short-notice requests.

• Creativity, sound judgment, curiosity, and a willingness to learn about energy efficiency concepts.

• Strong organizational skills with the ability to handle multiple priorities, interruptions, and shifting schedules.

• Excellent consulting, presentation, relationship-building, and both written and verbal communication skills.

• Capacity to work independently and make judicious decisions using discretion and innovative problem-solving.

• Proven project ownership and consistent follow-through.

• Ability to present ideas to clients and collaborate effectively with team members from various functions.

• Intermediate to advanced proficiency in Microsoft Office.

• Familiarity with Adobe, digital media, analytics, marketing automation, CRM, and project management tools is preferred.

• Strong background in digital marketing, audience insights, consumer analytics, and measuring campaign performance is preferred.

• Bachelor’s degree from an accredited institution with major coursework in marketing or a related field is preferred.

• Seven to ten years of experience in marketing and client management.

• Experience in the energy efficiency sector or a similar technical field is advantageous.

• Experience in developing marketing plans and budgets, as well as reporting campaign results to clients.

• Experience in managing multi-channel digital campaigns and leveraging data for strategic direction and optimization.

• Valid driver’s license, reliable transportation, and verifiable insurance required.

• Must reside in Washington, Oregon, Wyoming, Idaho, or Utah.

• Must successfully pass a pre-employment drug screening.

• Pre-employment background check is required.

• A solid internet connection, a dedicated and fully equipped home office, and a reliable phone are necessary.

• Availability for occasional evening, early morning, and weekend work is expected.

• Willingness to travel for Evergreen and client meetings.

• Must be able to sit for extended periods and perform repetitive tasks on a computer.

• Must be able to see and hear to gather and input information and respond to inquiries.

• Occasionally required to lift, push, pull, or carry materials weighing up to 10 pounds.

• Must be able to drive and navigate stairs as required for work-related travel and activities.

🏝️ Benefits

• Medical, dental, and vision insurance coverage.

• Disability and life insurance options.

• 401(k) contributions from the company.

• Generous paid time off (PTO) policy.

• Annual $500 stipend provided when you take a week-long vacation.

• Performance-based discretionary bonuses.

• Funding for professional development opportunities.

• Fully virtual work environment.

• Paid volunteer day off.

• Enjoyable team outings and events.

• Equipment provided includes a computer, two monitors, a monitor stand, speakers, a webcam, a docking station, a wireless keyboard and mouse, and a surge suppressor.