SVP, Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead and enhance a multi-brand marketing approach across Credible’s owned assets and strategic media publisher partner network.

• Take charge of multi-channel marketing initiatives encompassing Paid Search, Paid Social, Programmatic, Direct Mail, Display, SEO, Content, and Lifecycle marketing.

• Direct a data-driven Lifecycle Marketing program utilizing segmentation, behavioral insights, and automation techniques.

• Collaborate with Business Development to optimize economics, reach, distribution channels, and share-of-voice.

• Manage budgeting and P&L responsibilities for revenue, profit, CAC, LTV, traffic, and ROI.

• Create and expand high-performing Paid, Organic, and Lifecycle teams.

• Perform market sizing and ROI modeling to identify priority opportunities.

• Initiate and grow Direct Mail and Programmatic Display channels.

• Develop measurement frameworks to track leading indicators and long-term results.

• Encourage experimentation through data, insights, and testing methodologies.

• Remain updated on ad tech, analytics, content optimization, and performance marketing best practices.

• Report directly to the CRO and work collaboratively with Business Development, Partnerships, Product, and Engineering teams.

⛳️ Requirements

• Over 10 years of marketing experience, with a focus on senior leadership in Paid Media, Organic Marketing, and Lifecycle Marketing.

• Demonstrated history of developing and implementing large-scale acquisition strategies that yield measurable ROI.

• Experience in leading cross-functional marketing teams encompassing Performance, Organic, and Lifecycle disciplines.

• Strong expertise in budget management, P&L accountability, and revenue forecasting.

• Proven success in collaborating with external partners and publishers.

• At least 5 years of experience in people management.

• Experience in the media industry or financial services is advantageous.

🏝️ Benefits

• Annual discretionary bonus.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• 401(k) plan.

• Paid time off.

• Additional benefits as outlined in applicable plan documents.