AVP, Retention Marketing

This is a fully remote position, open to applicants in New York.

📋 Description

• Spearhead email and mobile marketing initiatives for Neiman Marcus, Saks Fifth Avenue, and Bergdorf Goodman.

• Establish objectives, goals, and strategies aimed at enhancing subscriber growth, engagement, repeat purchases, and lifetime value across email, SMS, and push notification channels.

• Lead a team of high-achieving marketing and personalization professionals.

• Collaborate with Ecommerce, Stores, Brand & Integrated Marketing, and Creative teams.

• Set the vision, strategy, and objectives for both short-term and long-term growth of email and mobile marketing channels.

• Create and implement a roadmap in conjunction with CRM operations, technology, and vendor partners.

• Develop forecasts for channel visits, conversions, and sales.

• Monitor performance and refine strategies to meet or surpass sales and profit targets.

• Design and optimize lifecycle marketing strategies.

• Construct, manage, and enhance calendars for email, SMS, and push notifications.

• Streamline calendar, content/creative requests, promotional support, store support, and brand/co-op processes.

• Develop and maintain a personalization roadmap encompassing trigger communications, lifecycle journeys, and personalized content.

• Collaborate with CRM Operations, ESP, Creative, Data Science, and Analytics teams.

• Build processes and foster relationships with both internal and external teams.

• Oversee the annual budget and forecast expenditures related to vendor partnerships.

• Enhance subscriber list health, deliverability, and manage unsubscribe rates.

• Analyze and present monthly KPIs and insights from channel performance.

• Establish testing strategies and metrics for success.

• Supervise 4+ direct reports, as well as ESP and agency partners.

• Mentor team members and prioritize tasks effectively.

• Serve as a subject matter expert in email, SMS, push notifications, and personalization.

• Implement best practices, set channel benchmarks, define annual goals, and create a growth roadmap.

⛳️ Requirements

• Over 10 years of experience in digital marketing, with a focus on direct email and promotional marketing.

• Proven track record in managing direct relationships with ESPs and large teams of external production partners.

• Strong leadership capabilities with the ability to communicate and influence senior leaders across various business sectors.

• Experience in leading a team of driven, data-oriented reports focused on results.

• Capability to forecast, oversee, and manage a multi-million-dollar budget across several partners and ROI measurement strategies.

• Proficiency in synthesizing cross-functional feedback into a unified channel and product roadmap.

• Creative and analytical mindset with a comprehensive understanding of ecommerce performance metrics.

• Expertise in data processes/flows and tactics for personalization and automation utilizing extensive customer, product, and order-level datasets.

• Thorough knowledge of compliance and regulatory laws regarding consumer privacy and data security.

🏝️ Benefits

• Extensive benefits package for eligible full-time employees, including medical, vision, and dental coverage.

• Employee discount program.

• Comprehensive medical insurance.

• Dental insurance coverage.

• Vision insurance benefits.

• 401(k) retirement savings plan.

• Basic life insurance options.

• Supplemental life insurance available.

• Disability insurance coverage.

• Additional voluntary benefits, including critical illness, hospital, and accident insurance.

• Opportunities for career advancement.

• Commitment to equal employment opportunity and provision of reasonable accommodations.