Marketing Support Coordinator

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement patient engagement initiatives across various communication channels such as SMS, direct mail, email, and others.

• Manage CRM and marketing automation systems, focusing on data management, audience segmentation, workflow functionality, and campaign execution.

• Evaluate campaign performance and program KPIs, analyze outcomes, identify patterns, and suggest enhancements.

• Collaborate with IT and analytics teams to create reporting dashboards and frameworks for measuring performance.

• Convert data into actionable insights and presentations aimed at Regional Marketing Directors, Operations, and Executive Leadership.

• Direct A/B testing and audience experimentation to enhance campaign effectiveness.

• Assist in the patient engagement strategy and recommend improvements in automation, communication, and reporting capabilities.

• Act as a subject matter authority on patient engagement reporting, campaign operations, and marketing data management.

• Guide operations and lead generation teams on campaign strategies, targeting techniques, and performance optimization opportunities.

• Collaborate with internal teams and external vendors to ensure timely execution of marketing programs.

• Carry out additional duties as assigned.

⛳️ Requirements

• Bachelor's degree in marketing, business, communications, analytics, or a related discipline, or an equivalent combination of education and relevant experience.

• 2–3 years of experience in marketing operations, campaign coordination, CRM support, marketing automation, or a comparable field.

• Proven experience in managing multi-channel marketing campaigns, including SMS, direct mail, and automated customer journeys.

• Strong analytical and problem-solving capabilities.

• Experience in preparing or maintaining dashboards, reports, and performance metrics.

• Proficient with CRM and marketing automation platforms, preferably Salesforce or similar technologies.

• Competent in Microsoft Excel and PowerPoint.

• Experience with audience segmentation, targeting strategies, and measuring campaign performance.

• Understanding of data governance, data quality, and best practices in marketing data management.

• Capability to manage multiple projects, prioritize competing deadlines, and maintain meticulous attention to detail.

• Experience in collaborating across departments and engaging with internal stakeholders.

• Strong project management, organizational, verbal, and written communication skills.

• Familiarity with project management platforms such as Asana.

• Preferably experienced with Tableau or similar business intelligence platforms.

• Experience in healthcare, patient engagement, or regulated industries is preferred.

🏝️ Benefits

• Health and welfare benefit options.

• Paid Time Off (minimum of 20 days, up to 25 days per calendar year).

• 9 observed holidays.

• Paid family leave.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• Disability insurance.

• Healthcare FSA.

• Dependent Care FSA.

• Limited Healthcare FSA.

• Transportation and Parking FSAs.

• Health Savings Accounts (HSAs).

• Matching 401(k) plan.

• Opportunities for training and professional growth.

• Recognition opportunities.