Marketing Support Coordinator

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement patient engagement initiatives through SMS, direct mail, email, and various other communication channels.

• Manage CRM and marketing automation systems, focusing on data management, audience segmentation, workflows, and campaign execution.

• Track campaign performance and key program indicators (KPIs), analyze outcomes, identify trends, and suggest enhancements.

• Collaborate with IT and analytics teams to create reporting dashboards and frameworks for performance measurement.

• Convert data into actionable insights and presentations for Regional Marketing Directors, Operations, and Executive Leadership.

• Direct A/B testing, audience experimentation, and campaign refinement efforts.

• Assist in developing the patient engagement roadmap and propose new automation, communication, and reporting functionalities.

• Act as a subject matter expert in patient engagement reporting, campaign operations, and marketing data management.

• Provide guidance to operations and lead generation teams on campaign strategies, targeting, and performance opportunities.

• Collaborate with internal teams and external partners to implement marketing programs.

• Carry out additional responsibilities as assigned.

⛳️ Requirements

• A bachelor’s degree in marketing, business, communications, analytics, or a related field, or an equivalent combination of education and relevant experience.

• 2–3 years of experience in marketing operations, campaign coordination, CRM support, marketing automation, or a similar area.

• Experience in managing multi-channel marketing campaigns, including SMS, direct mail, and automated customer journeys.

• Strong analytical and problem-solving abilities.

• Experience in preparing or maintaining dashboards, reports, and performance metrics.

• Proficiency in CRM and marketing automation platforms, ideally Salesforce or comparable technologies.

• Proficient in Microsoft Excel and PowerPoint.

• Experience with audience segmentation, targeting strategies, and measuring campaign performance.

• Understanding of data governance, data quality, and best practices in marketing data management.

• Capability to manage multiple projects concurrently, prioritize competing deadlines, and maintain meticulous attention to detail.

• Experience collaborating across departments and effectively communicating with internal stakeholders.

• Familiarity with reporting and visualization tools such as Tableau or similar business intelligence platforms is preferred.

• Strong skills in project management, organization, and both verbal and written communication.

• Preferred experience in healthcare, patient engagement, or other regulated industries.

• Experience using project management platforms such as Asana.

🏝️ Benefits

• Paid Time Off

• 9 observed holidays

• Paid family leave

• Medical insurance

• Dental insurance

• Vision insurance

• Life insurance

• Disability insurance

• Healthcare FSA

• Dependent Care FSA

• Limited Healthcare FSA

• Transportation and Parking FSAs

• Health Savings Account (HSA)

• Matching 401(k) plan

• Opportunities for training and professional growth

• Recognition and development opportunities

• Remote-first work schedule