Director, Field & Integrated Marketing

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Take charge of the strategy and execution for events and tradeshows across industry, company-hosted, and corporate-owned events.

• Develop and oversee the annual events portfolio and budget utilizing ROI analysis.

• Design client-facing event experiences, executive roundtables, hospitality programs, and advisory sessions.

• Enhance communications before, during, and after events to strengthen the sales pipeline.

• Assist with booth setup and dismantling at large-scale exhibitions.

• Manage the Zoom Webinar program from content planning to live delivery and subsequent on-demand repurposing.

• Collaborate with subject matter experts, clients, and sales teams to create demand-generating webinars.

• Optimize industry webinars and speaking engagements for lead generation and brand enhancement.

• Oversee event and webinar leads through registration platforms, HubSpot, and Salesforce.

• Secure and cultivate speaking opportunities for EnableComp experts.

• Develop and maintain integrated go-to-market strategies aligned with pipeline and revenue objectives.

• Allocate budgets based on cost per opportunity, pipeline contribution, and ROI analysis.

• Experiment with and scale event and webinar formats, audiences, offers, and follow-up strategies.

• Collaborate with product marketing on positioning, launch messaging, and competitive analysis.

• Partner with sales on lead conversion, follow-up responsiveness, and lead quality.

• Manage event- and webinar-sourced and influenced pipeline.

• Create reports, dashboards, and quarterly business reviews for marketing and executive leadership.

• Coordinate event targeting with account-based marketing and sales outreach efforts.

• Direct agency and vendor partners for logistics, production, and creative assistance.

• Inspire cross-functional teams and ensure a strong return on investment for events.

• Oversee event and webinar planning along with budget management.

• Perform additional duties as required.

⛳️ Requirements

• A Bachelor’s degree is required in Marketing, Communications, or a related field.

• Over 10 years of B2B marketing experience, including field, integrated, or go-to-market marketing.

• Proven experience in owning event and webinar programs and leading cross-functional initiatives.

• Experience in healthcare or revenue cycle management (RCM) is highly preferred.

• Expert-level knowledge of event execution and management.

• Proficient in utilizing various marketing and communication channels.

• Practical experience with HubSpot, Salesforce, Zoom Webinar, and event registration platforms.

• Experience managing multiple third-party agencies and vendors.

• Skilled in budget and expense management, including ownership of multiple event portfolios.

• Ability to create dashboards and report on pipeline and ROI metrics.

• Strong computer skills, including proficiency in Microsoft Office, Zoom, and other learning technologies.

• A combination of education and experience equivalent to the above qualifications will be considered.

• Regular and reliable attendance is necessary.

• Willingness to travel, including on-site presence at large-scale events for booth setup and teardown.

• Strong leadership and problem-solving capabilities.

• Ability to work independently as well as collaboratively.

• Awareness of current marketing trends and the ability to implement them effectively.

• Capacity to influence cross-functional stakeholders without direct authority.

• Excellent organizational skills, time management, and attention to detail are essential.

🏝️ Benefits

• Support for professional growth and development.

• Access to tools, resources, and assistance for career advancement.

• Flexible and family-oriented workplace culture.

• Emphasis on work-life balance.

• Opportunity for remote work arrangements.

• An equal opportunity environment free from discrimination and harassment.