Strategic Product Marketing Manager

This is a fully remote position, open to applicants in Minnesota.

📋 Description

• Take charge of the messaging, positioning, and go-to-market strategy for SPS Commerce products.

• Design positioning and messaging frameworks across various portfolios.

• Create scalable go-to-market strategies and playbooks tailored to different segments and products.

• Spearhead the integrated go-to-market approach for product launches.

• Develop a thought leadership strategy focused on key segments.

• Build systems for market and competitive intelligence.

• Automate the collection and summarization of market and competitive insights.

• Manage competitive counter-positioning and oversee competitive programs.

• Monitor adoption trends and devise solutions to tackle adoption challenges.

• Define ideal customer profiles (ICP), buyer personas, and user personas, while overseeing the buying journey.

• Enhance market and customer knowledge through direct conversations and participation in industry events.

• Craft customer stories, identify event speaking opportunities, and organize webinars.

• Collaborate with Product, Sales, and Marketing teams on strategies for acquisition, expansion, and retention.

⛳️ Requirements

• Bachelor's degree with 8-10+ years of pertinent experience in product marketing, product management, or a related area; or an equivalent mix of education and experience.

• Extensive understanding of the product marketing domain.

• Demonstrated ability to design scalable frameworks and lead intricate cross-functional projects.

• Exceptional written and verbal communication abilities.

• Proven proficiency with Microsoft Office and standard marketing tools.

• Background in B2B SaaS, supply chain, or retail technology industries is preferred.

• Experience with public speaking or representing a brand at events, podcasts, or webinars is preferred.

• Familiarity with competitive and market intelligence tools is preferred.

🏝️ Benefits

• Health insurance

• Dental insurance

• Vision insurance

• Disability insurance

• Life insurance

• Paid time-off

• 401(k)

• Health and flexible spending accounts

• Stock purchase plan

• Flexible work arrangements through hybrid or fully remote work

• In-person collaboration

• Commitment to equal opportunity and affirmative action