Regional Product Marketing Manager

This is a fully remote position, open to applicants in United Kingdom, +3 more countries.

📋 Description

• Take ownership of structured market and competitive insights for the designated area.

• Identify product gaps, competitive advantages, and growth opportunities within PACS products and solutions.

• Convert market insights into product marketing strategies, portfolio suggestions, and commercial or product initiatives.

• Lead voice-of-customer initiatives and translate confirmed needs into product specifications, use cases, acceptance criteria, and business cases.

• Maintain the assigned requirements within the consolidated European backlog and collaborate with HQ Product Management and R&D via PLM / SAFe processes.

• Monitor decisions and commitments, address open inquiries, and complete feedback cycles.

• Create product positioning, value propositions, and regional go-to-market strategies.

• Define target segments, use cases, partner requirements, and localization necessities.

• Develop pricing and packaging recommendations in conjunction with Product Management and commercial leaders.

• Oversee product marketing execution for product launches, from market validation and launch planning through to enablement, market introduction, and post-launch adoption.

• Collaborate with Sales, Marketing, Sales Engineering, and Operations on launches and corrective measures.

• Assess product performance, customer feedback, and competitive gaps post-launch.

• Formulate recommendations for regional adaptations, localization, migration, and portfolio enhancements.

• Manage workstreams for product changes, replacements, and end-of-life transitions.

• Deliver product messaging, sales tools, training, and partner education.

• Create demonstrations and presentations in partnership with Sales Engineering.

• Identify regional and country-specific market-access requirements and oversee related evidence or certification workstreams.

• Manage assigned collateral, presentations, campaign briefs, and partner communications.

• Collaborate with European Marketing on creative production, campaigns, and events.

• Represent HID in selected customer, partner, and industry engagements, including presentations and conferences.

• Share product expertise with the Consultants / Architects & Engineers program.

• Coordinate objectives and priorities with the Director while maintaining plans, decisions, risks, and next steps.

• Evaluate the quality of requirements, launch readiness, product adoption, enablement effectiveness, and agreed improvements.

• Lead cross-functional workstreams within the authorized mandate and escalate significant trade-offs with recommendations.

⛳️ Requirements

• Bachelor's degree in Engineering, Computer Science, Business, Marketing, or a related field, or equivalent relevant professional experience.

• Significant experience in product marketing, product management, or a closely related commercial role within physical access control, identity, security, or a similar technology sector.

• Proven ability to translate customer and market needs into product requirements, distinct positioning, go-to-market plans, and successful product adoption.

• Strong technical and commercial acumen.

• Ability to interpret specifications, assess competitive offerings, and develop credible business cases.

• Experience working directly with product development, sales, and marketing teams in an international matrix organization.

• Experience leading cross-functional workstreams through expertise and influence.

• Ability to work autonomously and prioritize effectively.

• Strong analytical, written, presentation, and training abilities.

• Experience involving access-control hardware, credentials, mobile or wallet solutions, controllers, and related software or services.

• Experience with regional product adaptations, lifecycle management, and launches across multiple European markets.

• Familiarity with European market-access, certification, and regulated-customer requirements.

• Knowledge of PLM / SAFe product-planning processes.

• Experience collaborating with channel partners, consultants, and specifiers.

• Proficiency in additional European languages and relevant industry connections.

• Applicants must currently and legally be authorized to reside and work in the hiring country.

• Immigration sponsorship is not provided.

🏝️ Benefits

• Competitive salary and rewards package.

• Comprehensive benefits and annual leave offerings, promoting work-life balance.

• Flexible work environment.

• Extensive career development opportunities and resources.

• Regular feedback, training, and development opportunities.

• Vibrant, welcoming, and inclusive culture.

• Global team participation.

• Equal opportunity and inclusive workplace.

• Travel required: 11%-30%.