Senior Product Marketing Manager, Public Sector

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the Public Sector market positioning and growth initiatives for Ardence, TRM’s AI-native investigation platform.

• Formulate the Public Sector positioning, messaging, demonstrations, and sales collateral.

• Develop positioning and programs for Defense and National Security in collaboration with agency-serving teams.

• Design adoption and expansion initiatives for current customers across various teams, workflows, and missions.

• Execute customer marketing strategies to pinpoint underutilized features, engage relevant users, and track usage changes.

• Carry out mission-specific research and produce campaign content aimed at customer growth and new business opportunities.

• Ensure that launches reach the intended audience, generate qualified discussions, and enhance customer engagement.

• Acquire in-depth knowledge of Ardence, recognize product value and limitations, and take part in deal assessments and customer dialogues.

• Align Product, Sales, and Customer Success around the product narrative while providing agency insights for product and roadmap enhancements.

• Oversee launch narratives, timelines, enablement, sales materials, and outcomes.

• Rapidly translate new capabilities into Public Sector messaging, demonstrations, and one-pagers.

• Transform usage data into expansion narratives, demonstrations, and customer testimonials for account teams.

⛳️ Requirements

• Must be a U.S. citizen and reside in the United States.

• At least 5 years of experience in product marketing within a B2B SaaS company.

• Successfully managed at least two tier-one launches from start to finish, including strategy, narrative, execution, and post-launch evaluation.

• Have owned a website or significant digital channel and made content choices that influenced the sales pipeline, not just page views.

• Demonstrated use of AI to create workflows and systems, with a tangible example developed for a team.

• Capable of deeply demonstrating the product and articulating its value to both engineering teams and buyers.

• Experience in engaging with sales cycles, participating in deal assessments, and customer discussions.

• Skilled in crafting positioning and messaging tailored to government investigations.

• Proficient in measuring customer adoption and expansion, adjusting programs based on results.

• Ability to thrive in a fast-paced, high-responsibility environment characterized by ambiguity, urgency, adaptability, and accountability.

🏝️ Benefits

• Eligibility for an equity plan.

• Approved travel, accommodation, and workspace for work weeks and necessary travel.

• Remote work arrangement with a distributed-first approach.

• Work weeks generally occur 1–2 times per quarter at a TRM hub or designated location.

• Competitive benefits, wellness programs, and time off, varying by country and local employment laws.

• Opportunities for professional growth.

• Reasonable accommodations available for applicants with disabilities.