Strategic Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the comprehensive go-to-market strategy for significant product and partner launches as well as platform capabilities.

• Create and refine product positioning and messaging frameworks tailored for competitive fintech markets.

• Collaborate closely with Product Management to shape roadmap priorities by leveraging customer insights, competitive analysis, and market intelligence.

• Conduct thorough competitive and market analyses to pinpoint threats, opportunities, and untapped potential.

• Establish a cohesive messaging architecture that aligns marketing, sales, and customer lifecycle communications.

• Direct strategic sales enablement initiatives, including narrative development, demo frameworks, and competitive insights.

• Work in partnership with Demand Generation, Partner Marketing, and Content Marketing on campaigns linked to pipeline and adoption goals.

• Mentor internal teams on effective product storytelling and differentiation strategies.

• Support ecosystem and partner go-to-market efforts.

• Evaluate product performance, gather win/loss insights, and assess market feedback.

• Foster alignment among Product, Marketing, Sales, and Customer Success teams.

• Oversee launch preparedness through comprehensive communication plans, training sessions, and enablement resources.

• Enhance product marketing processes and frameworks.

• Provide leadership with data-driven insights and recommendations on positioning decisions.

• Manage intricate initiatives involving multiple stakeholders.

• Incorporate AI technologies into product marketing workflows.

⛳️ Requirements

• 6–10 years of experience in product marketing, product strategy, product management, or similar SaaS go-to-market positions.

• Bachelor’s degree in Marketing, Business, Communications, or a comparable field.

• Expertise in advanced product positioning and messaging strategies for SaaS platforms.

• Proficient in end-to-end go-to-market planning and leading cross-functional launches.

• Strong capabilities in market research, generating customer insights, and competitive intelligence.

• Ability to translate complex technical functionalities into strategic market narratives.

• Proven cross-functional leadership skills with Product, Sales, Marketing, and Partner teams.

• Proficiency in data-driven decision-making utilizing product adoption, pipeline, and market indicators.

• Experience in sales enablement strategy, including competitive positioning and value storytelling.

• Strong project leadership skills with the ability to manage complex initiatives across various stakeholders.

• Must be authorized to work in the US for full-time employment.

• Preferred: experience in fintech, digital banking, or financial technology sectors.

• Preferred: experience in influencing product roadmap decisions through market insights.

• Preferred: background in supporting platform ecosystems, partnerships, or integrations.

• Preferred: experience in high-growth SaaS or scaling technology firms.

• Preferred: MBA or advanced degree in a related discipline.

• Preferred: experience in developing repeatable product marketing frameworks or launch processes.

🏝️ Benefits

• Remote-first work environment.

• Unlimited paid time off.

• 401(k) plan with employer matching.

• Diverse and inclusive workplace culture.

• Enjoyable company culture.