Global Product Marketing Specialist

This is a fully remote position, open to applicants in Florida, +3 more states.

📋 Description

• Take ownership of the go-to-market strategy for Front Gate and Universe, Ticketmaster's portfolio companies that cater to festival organizers and independent event creators.

• Establish product positioning and formulate launch strategies.

• Decide on the communication methods for product information to clients.

• Collaborate across Front Gate and Universe on strategic initiatives, significant releases, client communications, and internal training.

• Assist in developing thorough go-to-market strategies for B2B products and services.

• Implement strategies that promote product adoption, market differentiation, and new business development.

• Oversee the client communications strategy, which includes product emails and onboarding processes.

• Collaborate with product teams, account management, education, marketing, and PR on product rollout and launch planning.

• Work together across teams to establish common objectives and influence business decisions.

• Maintain a feedback loop with clients to better understand their needs and enhance product offerings.

⛳️ Requirements

• 1–3 years of experience in product marketing or a closely related marketing field, preferably in B2B or B2B2C environments.

• Proven ability to independently manage product launches, encompassing positioning, planning, cross-functional execution, and performance reporting.

• Capable of clearly conveying client value through presentations, emails, websites, and other formats.

• Outstanding written and verbal communication abilities.

• Demonstrated skill in influencing others without direct authority within a matrixed organization.

• Aptitude for aligning teams around a unified strategy.

• Comfortable working in a fast-paced, entrepreneurial setting.

• Solution-oriented problem-solving mindset and sound prioritization skills.

• Experience in live events, festivals, ticketing, or SaaS/platform marketing is advantageous.

• Quick learner, adaptable, and open to receiving feedback.

• Client-centric approach with a strong advocacy for client experience.

• Excellent collaboration and teamwork abilities.

• Meticulous attention to detail.

• Enthusiastic attitude and a passion for live entertainment, products, the industry, and fans.

🏝️ Benefits

• Medical, vision, dental, and mental health benefits for you and your family.

• Health care concierge services.

• Flexible Spending Account (FSA) or Health Savings Account (HSA).

• Complimentary concert tickets.

• Generous paid time off, including holidays, sick leave, and personal days.

• 401(k) plan with company matching.

• Stock reimbursement program.

• New parent programs, including caregiver leave and baby bonuses.

• Support for fertility, adoption, foster care, or surrogacy.

• Career and skill development initiatives through the School of Live.

• Tuition reimbursement opportunities.

• Student loan repayment assistance.

• Volunteer time off.

• Crowdfunding matching program.