Global Product Marketing Manager – Video

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the Silent Sentinel camera product line and assist in marketing video security solutions for the Federal Government and Defense sectors.

• Collaborate with Product Management to act as the customer advocate.

• Engage with Public Safety & Government Marketing teams and Sales to identify customer requirements.

• Develop messaging and positioning that highlight the value of the solution and its market differentiation.

• Perform market research, conduct customer interviews, analyze market segments, and research competitors.

• Lead product and feature launches, including identifying target audiences and creating launch content.

• Generate web content, social media posts, marketing materials, presentations, and other launch-related resources.

• Assist in the formulation and execution of go-to-market campaign strategies aimed at enhancing product visibility, adoption, and sales pipeline.

• Create both internal and external content to empower Sales in effectively positioning solutions in the market.

⛳️ Requirements

• A minimum of 5 years of experience in Product Marketing or a related field, ideally in a B2B environment.

• A degree focused on marketing, business, or a related discipline.

• Experience with integrated hardware and software solutions is advantageous.

• Previous experience in the physical security industry is a bonus.

• A Bachelor's Degree combined with 5+ years of experience in Product Marketing or a related field, or 7+ years of experience in Product Marketing.

• Legal authorization to work in Canada on an indefinite basis is mandatory.

• Sponsorship for employer work permits is not available; only permanent residents or citizens will be considered.

• Proficient in crafting clear, concise, and value-driven messages for complex products or features.

• Outstanding communication skills, including writing, speaking, and presenting.

• Capacity to work collaboratively across functions and foster relationships within teams.

• Ability to think creatively to solve problems, prioritize tasks, adapt, and complete projects efficiently.

🏝️ Benefits

• Referral Payment Plan.

• Equal Opportunity Employer.

• An inclusive and accessible recruitment process.

• Reasonable accommodations available during the hiring process.

• Less than 25% travel required.

• No relocation assistance is provided.