Senior Product Marketing Manager – Corporate Internal Audit

This is a fully remote position, open to applicants in California.

📋 Description

• Develop product positioning, value propositions, and messaging that set the product apart from competitors.

• Create and maintain detailed buyer personas.

• Plan and implement go-to-market strategies for product launches.

• Collaborate with teams across product, marketing, sales, and customer success.

• Create sales tools and materials, including presentations, product demonstrations, white papers, and datasheets.

• Provide training to sales teams on product features, advantages, and effective sales techniques.

• Supply customer success teams with messaging and resources to facilitate adoption, retention, and expansion discussions.

• Develop partner-facing value propositions and repeatable sales strategies for resellers.

• Establish the corporate internal audit content engine, encompassing webinars, event strategies, sales presentations, demos, one-pagers, battle cards, and partner-facing content.

• Collaborate with Revenue Marketing on webinar and event schedules, including topics, speakers, follow-up nurturing paths, and reseller co-hosting.

• Work with sales and reseller channels on defining the Ideal Customer Profile (ICP), qualification criteria, and feedback on pricing and packaging.

• Report directly to the Senior Director of Product Marketing.

⛳️ Requirements

• Over 10 years of experience in product or content marketing within internal audit or related SaaS organizations, or equivalent internal audit experience with a quick transition into marketing.

• Candidates with practical risk advisory experience (internal audit, SOC, compliance, or similar) are encouraged to apply, even if they lack a conventional product marketing background.

• Excellent writing skills, capable of producing blogs, newsletters, case studies, and webinars.

• Comfortable operating in a dynamic environment with a constantly evolving roadmap.

• A self-starter who takes ownership of workstreams from start to finish, communicates progress, and identifies obstacles proactively.

• Strong project management abilities, capable of prioritizing multiple concurrent workstreams.

• Adaptable to various tools and systems, with the insight to identify efficiencies and utilize AI effectively.

• Knowledge of the corporate internal audit landscape and the operational dynamics of advisory firms.

• In-depth understanding of the corporate internal audit buyer, including Chief Audit Executives (CAEs), internal audit directors, and audit committee stakeholders.

• Experience with competitive intelligence regarding incumbent GRC/audit platforms, build-versus-buy considerations, and evaluations of agentic AI.

🏝️ Benefits

• Meaningful ownership/equity.

• Flexible PTO.

• 401k.

• Wellness benefits starting on your first day.

• Technology & Work from Home reimbursement.

• Flexible work schedules.