Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement product marketing strategies for designated solutions, identifying key buyers, use cases, market needs, growth prospects, and metrics for success.

• Conduct research on customers, buyers, competitors, and market trends through customer discussions, win-loss analysis, and collaboration with Sales and Customer Success.

• Collaborate with Product throughout the product development process to guide product decisions, validation, launch readiness, and user adoption.

• Develop unique positioning and messaging that converts technical features into business value, linking solutions to the Keyfactor Trust Control Plane.

• Organize and manage go-to-market launches for products, capabilities, and offerings, ensuring coordination of deliverables, stakeholders, field readiness, and post-launch follow-up.

• Design sales tools and provide training for Sales and Partners.

• Work alongside Revenue Marketing and Customer Marketing on acquisition, cross-selling, adoption, and expansion initiatives.

• Monitor launch performance, pipeline, adoption rates, content usage, and competitive results, suggesting enhancements as needed.

• Lead and mentor a team of product marketers.

• Act as a strategic partner to Product and go-to-market leadership.

• Report directly to the Vice President of Product & Customer Marketing.

⛳️ Requirements

• Over 3 years of experience in B2B product marketing, ideally for enterprise, technical, or multi-product solutions.

• Proficient in conducting research on customers, buyers, the market, and competitors, and translating insights into actionable strategies.

• Exceptional writing and storytelling abilities, capable of clearly articulating complex technical concepts to both technical professionals and business decision-makers.

• Practical experience with positioning, messaging, product launches, sales enablement, content creation, and cross-functional project leadership.

• Strong project management capabilities, including the ability to juggle multiple priorities and coordinate contributions from various teams.

• Analytical and commercially savvy, with the skill to leverage performance metrics, customer feedback, and market data to assess outcomes and enhance execution.

• Proven ability to build effective relationships across Product, Sales, Marketing, and Customer Success teams.

• Experience in cybersecurity, identity management, cryptography, cloud infrastructure, or any other technical enterprise software domain is a plus.

• Candidates must be legally authorized to work in the United States.

🏝️ Benefits

• Second Fridays: a company-wide day off on the second Friday of each month, except November and December due to holiday scheduling; this benefit is subject to change.

• Comprehensive global benefit coverage.

• Paid parental leave, structured according to regional and governmental requirements.

• Generous paid parental leave in the U.S. where government-paid leave is unavailable.

• Extensive adoption and fertility assistance.

• Competitive global time off policies.

• Employee-focused ambassadors through Key Contributors & Culture Committees.

• Commitment to DIVERSITY, fostering a more inclusive and diverse future.

• Keyfactor Alliance Program supporting DEIB initiatives.

• Wellbeing resources available to all employees.

• Wellness allowance provided.

• Free membership to a mindfulness app.

• Wellness Wednesdays observed.

• Global Volunteer Day celebrated annually.

• Company matching for non-profit donations.

• Three volunteer days off offered.

• Monthly talent development and cross-functional meetings aimed at enhancing professional growth.

• Regular All Hands meetings followed by group gatherings.