Senior Product Marketing Manager – Marketing & Enablement Personas

This is a fully remote position, open to applicants in United States.

📋 Description

• Craft the platform narrative targeting marketing and enablement personas.

• Establish distinct positioning, messaging, and value propositions for marketing and sales enablement personas.

• Link Seismic and Highspot capabilities to customer outcomes, influencing product strategy and roadmap.

• Articulate Seismic’s perspective on the future of enablement and the influence of AI on work.

• Manage the go-to-market strategy and execution for significant product launches and releases.

• Convert new capabilities into value narratives, coordinated go-to-market initiatives, field readiness, and measurable adoption and revenue targets.

• Direct go-to-market execution aligning with business objectives, strategies, tactics, and success metrics.

• Create sales presentations, brochures, demos, customer testimonials, and competitive insights.

• Provide field teams with messaging, sales strategies, proof points, demos, and competitive intelligence.

• Oversee go-to-market contributions to revenue targets and refine strategies based on performance data and field feedback.

• Generate thought leadership content for marketing and enablement leaders.

• Collaborate across Marketing on campaigns, events, and practitioner communities.

• Represent the role at customer events and field training, including Seismic’s annual customer conference.

• Integrate customer insights back into product narratives and go-to-market strategies.

⛳️ Requirements

• Experience in B2B enterprise software product marketing management.

• Proven track record in positioning and go-to-market strategies that yield results.

• Capability to connect products, data, workflows, and individuals to business outcomes.

• Proficiency in developing clear product narratives, positioning, messaging, and value propositions.

• Understanding of the priorities, behavior changes, and impact measurement relevant to enablement and marketing leaders.

• Experience in utilizing customer insights and market trends to shape viewpoints or advance categories.

• Ability to design, measure, and enhance go-to-market strategies.

• Competency in leveraging AI to enhance the quality and scalability of work.

• Strong writing and presentation skills suitable for interactions with customers, executives, product teams, and revenue teams.

🏝️ Benefits

• Comprehensive benefits and perks for overall well-being; offerings vary by country.

• Eligibility for incentive plans in addition to base salary.

• Reasonable accommodations available during the application or recruitment process.