Strategic Partnership Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the main point of contact for a portfolio of platform (DSP/SSP), channel, and identity partners, overseeing communications, escalations, and resolution of issues.

• Conduct regular business reviews (QBRs) with key partners, evaluating performance against commercial objectives and integration targets.

• Collaborate with product and data operations teams to facilitate partner integrations, data delivery, and identity resolution processes.

• Track partnership health metrics, including revenue, usage, data quality, and adherence to SLAs, while proactively managing risks.

• Represent the internal “Voice of Client,” ensuring that cross-functional teams are informed about partnerships, integrations, and service offerings.

• Discover upsell and expansion opportunities within current partnerships, such as new use cases, additional data assets, and more comprehensive integrations.

• Identify, assess, and pursue new partnership prospects within the healthcare marketing and ad tech sectors.

• Assist in contract negotiations and renewals in collaboration with legal and leadership teams.

• Work with sales to align on co-selling strategies and manage channel-driven pipelines.

• Keep a record of partnership opportunities and report on growth prospects, deal statuses, and anticipated revenue impacts.

⛳️ Requirements

• A minimum of 3 years of experience in partner management, business development, or account management in ad tech, data/identity, or health tech is essential.

• Familiarity with the programmatic advertising ecosystem — including DSPs, SSPs, data marketplaces, measurement — as well as the identity landscape (e.g., LiveRamp RampID, UID2).

• Proven success in increasing revenue through partnerships, including renewals, upsells, or acquiring new partner deals.

• Strong skills in relationship building with both commercial and technical stakeholders.

• Experience in negotiation and contract management, with the discernment to know when to escalate issues.

• A data-driven approach — comfortable utilizing data to prioritize partners, assess opportunities, and report on results.

• Exceptional written and verbal communication skills; capable of representing PurpleLab effectively to senior partner contacts.

• Background in healthcare data (claims, EHR, RWD) and understanding of HIPAA-compliant data workflows.

• Previous experience with an identity provider, data marketplace, or health-focused media/agency business.

• Experience in managing channel/reseller programs.

🏝️ Benefits

• Competitive salary with performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Generous paid time off and flexible working arrangements.

• Opportunities for professional development and career advancement.

• Collaborative and inclusive workplace culture.