Strategic Partner Marketing Manager

This is a fully remote position, open to applicants in Poland.

📋 Description

• Oversee the complete development and execution of integrated B2B partner marketing campaigns, encompassing strategy, planning, implementation, measurement, and optimization.

• Define campaign positioning, narratives, content, and messaging that align with go-to-market (GTM) strategies and business objectives.

• Coordinate stakeholders and resources while proactively advancing marketing initiatives.

• Collaborate with regional and global marketing teams, strategic technology partners, and creative groups.

• Convert intricate technology, AI, and business transformation propositions into engaging marketing programs and content.

• Manage partner investments and co-funded projects, including Market Development Fund (MDF) processes as necessary.

• Evaluate campaign performance using data and insights, showcasing impact and pinpointing areas for enhancement.

• Integrate AI within marketing workflows for research, insights, campaign creation, reporting, measurement, and operational efficiency.

• Test AI-enabled methodologies and identify opportunities to expand successful practices across campaigns and partners.

⛳️ Requirements

• Over 7 years of B2B marketing experience in professional services, technology, cloud, business transformation, or similarly complex fields.

• Proficiency in partner/alliance marketing combined with a solid background in campaign strategy, integrated marketing, content development, or demand generation.

• Proven track record of independently driving campaigns from start to finish.

• Strong strategic marketing abilities, including positioning, messaging, content strategy, and the capacity to turn complex propositions into engaging campaigns.

• Capability to function both as a coordinator and a contributor, influencing senior stakeholders while remaining hands-on.

• In-depth practical knowledge of AI and its potential to systematically enhance marketing workflows, decision-making, measurement, and efficiency.

• Comfortable working virtually across regional and global teams and different time zones.

• Consultative, inquisitive, and impact-focused, with excellent communication and stakeholder management skills.

• Must have legal authorization to live and work in Poland without requiring employer sponsorship.

🏝️ Benefits

• Remote work arrangement.

• Potential for contract extension beyond the initial 6 months.

• Flexible work options.

• Occasional office visits may be necessary, with the possibility of transitioning to a hybrid model.