Strategic Partner Marketing Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Lead the comprehensive development and implementation of integrated B2B partner marketing campaigns, from strategy and planning to execution, measurement, and optimization.

• Define campaign positioning, narratives, content, and messaging in alignment with go-to-market and business objectives.

• Coordinate stakeholders and resources while proactively advancing marketing initiatives.

• Collaborate with regional and global marketing teams, strategic technology partners, and creative units.

• Convert intricate technology, AI, and business transformation concepts into engaging marketing programs and content.

• Oversee partner investments and co-funded projects, including managing MDF processes where relevant.

• Evaluate campaign performance through data and insights, showcasing impact and identifying areas for enhancement.

• Leverage AI in marketing workflows for research, insights, campaign creation, reporting, measurement, and operational efficiency.

• Explore AI-driven methods and pinpoint opportunities to scale successful practices across campaigns and partnerships.

⛳️ Requirements

• 7+ years of experience in B2B marketing within professional services, technology, cloud, business transformation, or similarly complex sectors.

• Expertise in partner/alliance marketing, complemented by robust campaign strategy, integrated marketing, content, or demand generation skills.

• Proven ability to independently manage campaigns from conception to completion.

• Strong strategic marketing skills, including positioning, messaging, content strategy, and the ability to convert complex propositions into impactful campaigns.

• Capable of functioning as both a coordinator and an executor, influencing senior stakeholders while remaining actively involved.

• Solid practical knowledge of AI and its potential to enhance marketing workflows, decision-making, measurement, and efficiency systematically.

• Comfortable working in a virtual environment across regional and global teams and multiple time zones.

• Consultative, inquisitive, and results-oriented, with excellent communication and stakeholder management abilities.

• Must possess legal authorization to live and work in India without requiring employer sponsorship.

🏝️ Benefits

• Remote work arrangement.

• Initial contract duration of 6 months, with the possibility of extension.

• Flexible work options available.

• Work can be conducted either remotely or in a hybrid model through HelloKindred’s talent solutions.