Strategic Partner Marketing Manager

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Lead the comprehensive development and implementation of integrated B2B partner marketing initiatives.

• Formulate campaign strategies, including planning, execution, assessment, and enhancement.

• Define campaign positioning, narratives, content, and messaging in alignment with go-to-market (GTM) and business objectives.

• Coordinate stakeholder involvement and resources while proactively managing campaign execution.

• Collaborate with regional and global marketing teams, strategic technology partners, and creative agencies.

• Convert intricate technology, AI, and business transformation concepts into effective marketing programs and content.

• Oversee partner funding and co-sponsored projects, including Marketing Development Fund (MDF) processes where relevant.

• Evaluate campaign outcomes, showcase impact, and pinpoint areas for improvement utilizing data and insights.

• Leverage AI for research, insights, campaign creation, reporting, evaluation, and operational efficiency.

• Test AI-driven methods and discover ways to expand successful practices.

⛳️ Requirements

• A minimum of 7 years of B2B marketing experience in professional services, technology, cloud, business transformation, or similarly intricate settings.

• Proven experience in partner/alliance marketing along with campaign strategy, integrated marketing, content, or demand generation expertise.

• Capability to manage campaigns from inception to completion.

• Strong strategic marketing skills, including positioning, messaging, content strategy, and the ability to transform complex propositions into engaging campaigns.

• Proficiency in influencing senior stakeholders while maintaining a hands-on approach.

• Robust practical knowledge of AI and its application in marketing processes, decision-making, evaluation, and efficiency.

• Comfortable working virtually with regional and global teams across various time zones.

• Excellent communication and stakeholder management abilities.

• Must have legal authorization to live and work in the country where the position is located without employer sponsorship.

🏝️ Benefits

• Remote work options.

• Potential for contract extension.

• Flexible work arrangements available through remote, on-site, or hybrid options.